Author : Marc SavageWhen speakers ask me “can you hypnotize a whole group” the answer is well of course you can It’s a bit more difficult than to do it one on one but, it can most certainly be done

The big challenge is when you hypnotize someone one on one you get to see how you’re progressing You can see their expressions and the color of their skin etc In other words you can tell how deep they are going into trance

When you’re doing this with a group you need to get a sense for the entire audience and you may have to forgo one or two people to get the group Let me explain

Recently, I was in Baltimore for a mortgage broker event Let me preface this by telling you I am not a professional or public speaker I was presenting from the stage three different times And each time I wanted to use some hypnosis and hypnotic mind control on the audience

Now let’s be real here No one was stripping naked or running around quacking like a chicken (just making sure you’re paying attention) The idea of using hypnotic mind control from the stage can be very useful if done right

The main reason I wanted to do this was to get the audience to trust me and feel a bond with me It is going to be extremely difficult to get someone to buy something they just do not want when you’re working from the stage

So what did I do with the audience? I’m glad you asked I created a powerful bond with them so they would like and trust me I also used a special pattern to install my voice inside their minds so when I told them to “BUY NOW” they thought it was their own voice saying it

Now as I began to weave my hypnotic spell I watched the audience very carefully I watched as people began to enter a trance state and slowly the entire audience began to shift the way they were sitting

To see if from the stage was an awesome sight Every person was in a trance except there was this one guy who was fidgeting in his seat He was definitely being affected but not really falling under like the rest of the audience So I had to make a choice

I could change up what I was doing and use different language, voice tone and tempo etc , to get this one person to fall under my spell but at what cost? I had the rest of the audience spellbound, what would it accomplish to get this one guy? Most likely it would have knocked the whole audience out of trance just to satisfy my ego that I could get everyone

So, I forgot about him and focused my thoughts and energies on the other people in the audience and the results were fantastic The most interesting part of this story was, I was so pressed for time, I completely forgot to present my close up on stage

Even without a close I converted 25% of the entire room, imagine if I presented the close These techniques can help you increase your sales from the stage but, remember if what you are selling is not something the audience wants they will not buy You still need to use some basic salesmanship and other tools when selling from the stage

Adding hypnosis and hypnotic mind control can really add a punchLearn more about the Hypnotic Mind Controlfrom my FREE report at my website

Marc Savage is the owner of http://www.hypnoticmindcontrol.net

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Author : Doug PrestonIt is estimated that in 2008 people spent more than $204 billion dollars, online Anyone will like to be a part of that and there are several benefits of selling online If you are looking at your old gold jewelry or coins you will be wondering what my gold worth is online In fact an online gold broker is a wonderful idea as every year customers are buying more products from the online dealers People have become very busy and appreciate the concept of being able to shop online at their convenience as well as having the purchased goods delivered to their doorstep If you do not believe in selling your gold online, customers will buy gold from someone else through the internet

The truth is that selling your old gold jewelry online is a wonderful idea and also an experience worth having You will get to know my gold worth when you sell the item of gold to an online buyer immediately and it is the simplest method to get money for your gold You can conduct the transaction of selling online from the privacy and comfort of your own home You can also take the help of online gold brokers as they will typically offer you more money for your old gold compared to a pawnbroker or a jeweler

If you are new to the gold sales market, you will find that my gold worth is a lot as selling gold can bring you considerable profits It is possible that you do not feel very sure about selling your gold as you do not know the actual worth of the gold you have There are a number of online gold brokers and other websites which will help you in appraising the value of your gold today

It is also possible to know if your piece of jewelry is rare or just a regular piece through the online highly qualified gold jewelry appraisers You can get a lot of money for your gold piece as gold is selling at very high prices There are many people in these tough economic times who are finding it a great opportunity to sell their gold at these prices People have also been warned by the American Society of Appraisers cautions consumers to learn more about the business before getting into the gold marketplace

The mail-in gold businesses is growing at a very fast rate with the gold becoming a popular sale item for people It is essential as online consumers to get to know more about gold market before selling it online from home People, who reside in rural areas, find it much more convenient to sell their gold online through online gold broker It is much safer as well as a faster way to get money They do not have to spend time going from one pawnshop to the jeweler for buying or selling gold Some of us may not realize that selling your gold jewelry online can be as safe as selling it to a local dealer

You can get your gold appraised while sitting at home and sell it at the value it is worth online to a buyer or an online broker You can mail gold from your home but be cautious about the agency you are dealing with It is safe to sell gold online as long as you know what my gold worth is Selling gold online has a number of advantages Doug Preston online gold and jewelry appraisal techniques and maintains an informative web page on the ‘my gold worth?. subject

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Author : Bob JanetSaturday afternoon, about a half hour before a Penn State football game I wanted to watch, my wife Jan comes home from shopping and tells me, “I have a flat tire on the front of my car

Having been married to her for over 42 years I know what she was did not say was what I needed to do Go get it fixed

So out to the garage I went, found my small electric pump and put enough air in the tire to get it across the street to the Firestone store By the way a business I do not like to frequent I like to buy from mom and pop businesses but I sometimes I am like most others and spend my money where it is most convenient In this case, right across the street from my home They informed me it would be 2 hours or so and asked if I was going to wait I told them I would leave the car and they said they would call me when it was ready

Four hours later and about fifteen minutes before they closed I called them, asked if my tire was fixed and they said, “Oh, yes we forgot to call you ” “No kidding” I replied and sarcastically added, “Great service ”

I quickly walked over, paid them for the work and drove off Because of the configuration of the roads around the shopping center in our neighborhood it is much easer and faster to drive back to my house by going out the far end of the shopping center As I turned to enter the highway I noticed the state police had a road block set up stopping every vehicle My savings of time for going out the far end of the parking lot was now gone and I wanted my turn to be addressed by the police officer, with my license and registration in hand I pulled up, rolled down my window He asked to see my license and registration while informing me this was a routine block, told me to stay in my car and he would be right back Upon his return he said, “Mr Janet everything seems to be in order except do you know your state inspection was due last month ” Now it was my fault I did not have the inspection done, but I quickly turned the blame to Firestone After all my car was in their service bay for over four hours Why didn’t they look and see that I needed the car inspected? I mean that is their business to sell me all they can To sell me add-on service and products Inspecting cars is one way they make a ton of money As the officer handed me my ticket I saw I was fined $25 plus $121 court cost A total of $146

I now was not only blaming Firestone, I was and still am a very angry ex-customer From now on as far as auto service is concerned I will not take advantage of the convenience of Firestone being right across the street

When we used to pump gas in front of our tire business we would always check the customers oil and while under tier hood we checked for creaked belts, oil leaks, the need for a new air cleaner, etc We even got down and checked under their vehicles for leaks and checked their tail pipes and mufflers and worn tires wear We made lots of loyal customers and many, many add-on sales

Are your eyes wide open looking for the problems, needs and wants you can solve for your customers?
Are your eyes wide open looking for opportunities to make sales and profits and gain and retain customers?

HOW TO SELL ADD-ONS
Most products have related items you can sell along with the product that make you extra profits They are called add-ons because salespeople try to sell them after the products are sold Most salespeople fail to sell add-ons because it is very difficult to sell the related items after you have closed the sale The customer is no longer in the mind-set to continue buying You will sell more add-on items if you stop thinking of them as add-ons after the sale It is much easier to sell related items during the sale than to get the customer to spend more money after they have purchased the main item Speaker/seminar leader/author Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers increase sales and profits. See all Bob’s sales growth programs at http://www.BobJanet.com

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Author : David LazearIn today’s world the old lines between sales and marketing have been blurred They are really two sides of a single coin

Sales and marketing, as we have known them, are dead We’re living in a whole new world which calls into question all of the conventional wisdom about sales and marketing - wisdom which has worked for many years

Let’s take a look at what’s changed by looking at some of the sales and marketing myths which are popular today:

MYTH: The frequency of contact with potential customers will eventually result in a sale It takes at least seven contacts before people will start paying attention to you and your message

REALITY: The effectiveness of any contact with potential customers is directly proportional to their desire to be contacted by you and their wanting to hear the message you bring “Permission-based” sales and marketing is where it’s at today

MYTH: You need a large marketing budget to be able to purchase TV and print ads in trade journals, magazines, newspapers, and other publications This helps to get your message before the largest number of people

REALITY: TV and print ads, as an effective way of reaching your potential customers, are a thing of the past Today consumers are on information overload so they are more likely to tune out your TV ad and not even stop to read your print ad What works today is “word of mouth” advertising

MYTH: Given the number of advertisements which bombard consumers every day, the only way to get their attention is with cute, funny, clever, or outrageous ads

REALITY: There is no correlation between a clever, very creative and original ad and consumers pulling our their credit cards or check books Yes, the funny, outrageous ads get their attention but this rarely turns into a sale Consumers tend to be set in their ways and no ad is going to change this

MYTH: All marketing and sales efforts must be benefit-driven You’ve got to continually hammer away with potential customers “What in it for them”

REALITY: The psychology of persuasion has shown that there’s far more at work in any person when they decide to buy than just benefits to them

We all have certain worldviews that shape how we respond to messages from the outside We have certain filters which screen out messages that are not in alignment with our worldview

Today sales and marketing is more about story-telling and helping potential customers build a story about your product or service that is consistent with their world view

MYTH: To really be competitive you’ve got to play with the pricing of your product or service If we’re offering the same or similar products or services as others, the only way to persuade people to buy from is with a lower price point

REALITY: The way to be competitive is to provide a higher value than your competitors Your product or service must stand out from the crowd because it “WOWs” people

Cheap is always good, but often lowering your price is an act of desperation If you make your product or service truly remarkable, potential customers will sit up and take notice

MYTH: We must continue to nurture our satisfied customers If we stay in touch with them on a regular basis, they will help spread the word about our product or service

REALITY: It is true that you must take care of your past customers But this is not a guarantee that they’ll spread the word about you and your product or service They will spread the word IF you are continuing to meet their needs and helping them find solutions to the problems that brought them to you in the first place However, once their problem is solved, they won’t be as turned on to you as they were originally

MYTH: The most effective plan for getting the word out about our product or service is to launch a mass marketing campaign If we contact enough people a small percentage of them will be interested in what we have to offer But you’ve got to reach the masses to find this percentage

REALITY: Mass marketing campaigns are a waste of time and money The vast majority of people will simply ignore your message

You must find an under-served or neglected niche market that desperately needs what you have to offer Once you know intimately what with their needs are and the problems they want solved in the lives, your marketing campaign will “hit the bulls eye” everytime

MYTH: If we offer a good product at a good price in a reliable way, we’ll do fine If we’re local, so much the better Having a long track record helps as well Decent quality and personal service are also key for success

REALITY: Seth Godin has said it best in his book, The Big Moo”: “Good enough isn’t good enough, because now everything is good enough Our expectations of quality are unrealistic and are being met every single day” We don’t just want to be satisfied, we want to be blown away ” With everything just a click away on the internet, being local is no longer a huge advantage David Lazear, author, trainer and business coach, provides training workshops for corporations and educators. His coaching services involve working with home business owners and people looking for work from home opportunities. Find out how to turbo-charge your business here @ Home Business Smarts.

Contact David Lazear
Phone @ 773-525-6650

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Author : Alice HeimanEveryone is complaining about the market Things are bad; the worst I’ve seen Business is slow and yet all of my clients are doing well They will survive this Some companies will come out of the recession stronger than they went into it They will do it by focusing on customer service and sales, and by staying positive and telling success stories You too can survive this economy by following these tips

Success Stories

I work with a logistics company that has been in operation in Nevada for a little over a year Last month was their best month ever Not only was it their best month ever, but they outsold two well-established competitors in other parts of the country

With Airlines in crisis, wouldn’t you expect airplane sales to be down? Maybe, but my client has found a niche He is focused on people looking for airplanes who know they can get a good deal now He has started a new business in this economy and business is flying in

One non-profit I am working with has seen high attendance and sales at a recent event Yes, there are signs of caution too, but for the most part, people are just being more reasonable with their spending

A printing company I work with has focused on increasing customer satisfaction and freeing up their salespeople so they have more time to sell Guess what is happening? Their sales have increased and their salespeople are much happier - and so is the boss

Provide Extraordinary Customer Service

Be the best you can be Are you giving your customers extraordinary customer service? Not sure? Ask them Your best source of business is always more business from your existing customers If they are happy they continue to buy, and if they are really happy they tell everyone they know Turn your customers into walking advertisements by giving them extraordinary customer service

Ask For Referrals

Capitalize on happy customers Do your salespeople consistently ask for referrals? I can answer that for you: if they ask, it is less than 10% of the time Why wouldn’t they ask for a referral? Most likely because the customer is not completely satisfied and they are nervous about asking The other most likely reason is because they don’t think about it They are not in the habit Now more than ever, they need to get in the habit Satisfied customers usually will give a referral when asked

Put the Focus on Selling

Are your sales managers really coaching your salespeople or are they busy doing reports, putting out fires, attending meetings and selling because sales are down? Sales managers need to spend 80% of their time coaching their salespeople to close business If they are doing anything else, you are missing out on revenue

Once your managers are focused on sales, get your sales people focused on sales How much time are your salespeople spending in your office doing paperwork or following up to see that orders are processed and delivered? Improve your processes so that salespeople don’t have to do these things Get them out selling Your salespeople need time to be in front of their customers learning about their goals and needs, and doing what they can to meet those They need to increase the number of customer visits each week so they can make sure the customers are satisfied, buying what they need and giving them referrals They need to increase the number of prospects they see each week They can’t do that if they are sitting in the office doing paperwork

Now is a Great Time to Clean House

If things have slowed down a bit at your company it is a good time to clean house Go through your processes and do what you can to refine them You can hire an outside consultant to help, but I will bet you have all the knowledge you need in your workforce Do a brainstorming session and ask them how processes can be improved, then ask them to help make the needed changes, and reward them for doing it

Tired of the poor results some of your salespeople are getting? If you are coaching them properly and giving them time to sell, and their results are still poor, it is time to cut them loose, especially if they have a bad attitude I can’t tell you how many times I ask clients, “Why do you keep this salesperson?” I get a wide variety of excuses, but when it comes right down to it, they know they should have let the person go months ago Not only is the salesperson doing a bad job, but the “ick” being spread by the bad attitude is upsetting the other employees Get rid of the ick! Right now they should be easy to replace

Why would you hire in this economy? To get a fantastic salesperson you might otherwise not be able to get To hire someone who can jump in with a great attitude and increase sales Don’t be hasty though, do a very thorough job You don’t want to hire another company’s problem I caution you to use a professional when hiring salespeople

Focus on the Positive with your Sales Team

If you have done everything I have recommended, you should have a great sales team focused on selling, providing good service and asking for referrals There should be lots to be positive about Have a Zero Tolerance policy for negative attitudes Positive words need to flow freely throughout a company Salespeople, especially, love appreciation They hear complaints all too often about how all they do is take people to golf and lunch Every sale should be cause for a celebration

Stay Positive and Your Customers Sill See Your Confidence

Start with the sales teams and watch the success stories abound They are everywhere Success that employees have with projects, success with difficult situations, sales success, customer success The grumbling should cease and confidence will grow Confident positive sales people close more business than negative grumbling sales people

There is plenty of good news in your industry to share Find it and share it with your customers Help them understand what is happening in your industry and dispel rumors Send them other customer success stories (with permission of course) Be sure and combat the bad news with the good news This means you will need to read your industry journals and keep up with the media Salespeople can ask for success stories to share when they are out visiting customers

You can’t do anything about the economy, but you you can change the way you react to it Stop complaining about the economy, the market, your industry, slow business and start making the changes needed to increase your sales Alice Heiman is the Cheif Sales Officer of Alice Heiman LLC and has been coaching sales teams to success for over 10 years. Alice’s website has many tools available to help you increase your sales..Alice Heiman LLC. Get more great information about sales at Smart Sales Tips

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Author : Alice HeimanYou will have more success finding prospects and closing deals if you stay positive Ooze confidence about your company and your product Buyers aren’t sure who to trust in this market They want to know your company is going to be there to provide products and support once they give you their money Give them what they want

You Can’t Change the Market, but You Can Change Your Attitude

We can’t control the market We can’t control the credit crunch We can’t change attitudes about spending We can, however, look for opportunities to sell,then approach them with a positive attitude People are still buying Not as many people as before, but sales are still happening How can you improve your odds of getting those sales? Well, first you have to work a lot harder at finding those customers than you did last year Second you have to work harder and longer at courting prospects Third you have to have a great attitude The more positive and confident you are about your product and your company, the more your confident your customer will be about their decision to buy

Stay Positive In the Office

Focus is powerful Get everyone around you focused on the positive Positive words need to come from everywhere in an organization You can be the start of that change Keep your attitude and conversations positive When the people around you get negative, turn it around Focus on the good things Thank the people around you when they do something for you A quick thank you note goes a long way toward building positive feeling

Enlist the help of your sales manager Let them know that you need the people around you to be positive Suggest to them that everyone should be quick to recognize a job well done, especially senior management Ask for a zero tolerance policy on negativity

Every sale should be cause for a celebration If your management team isn’t celebrating with you, celebrate with the other sales reps Celebrate with your friends Celebrate the successes, whether big or small Sometimes finding a good lead is cause for celebration Getting a meeting you have been trying to get is a good reason Whatever it is, don’t hold back Keep a list of your successes where you can see them Do whatever it takes to celebrate your own successes The more you focus on the successes the more confident you will feel about going out to sell

Success stories should abound in your company They are everywhere Look for success that other employees have with projects, success with difficult situations, sales success, or customer success And why not focus on success? It is well known that we get what we focus on and work hard for I would rather have success than failure, so it always bewilders me when people are focused on what is wrong with their operation rather than what is right

Stay Positive With Customers - Tell Success Stories

Doom and gloom doesn’t usually put people in a buying mood All of the media attention on what is going wrong affects the economy in and of itself There is plenty of good news in your industry to share Find it and share it with your customers Help them understand what is happening in your industry and dispel rumors Send them other customer success stories (with permission of course) Be sure and combat the bad news with the good news This means you will need to read your industry journals and keep up with the media Salespeople can ask for success stories to share when they are out visiting customers

Maybe you can change attitudes, if you start by changing your own Share your sense of confidence and success People feel successful when they associate with successful people Bringing doom and gloom won’t sell anything, but bringing success stories increases your chances Alice Heiman is the Chief Sales Officer of Alice Heiman LLC, and has been coaching sales teams to success for over 10 years. Alice’s website has many tools available to help you incraase your sales..Alice Heiman LLC. Get more great information about sales at Smart Sales Tips

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