Author : Marc SavageOne of the most powerful uses of hypnosis and hypnotic trances is the embedded command These commands are also known as subliminal messages or hypnotic suggestions They are commands that are hidden in some way so that the person’s conscious does not focus on the message, while their unconscious takes in the message with no biases

Your conscious mind acts as the “filter” it analyzes information and determines a response to it Your unconscious mind handles the more mundane tasks such as breathing, storing memories, and managing activities which do not require full concentration, such as driving

By distracting the conscious mind you are leaving open a door to the unconscious which will allow your message to go directly into their mind without them first thinking about it

There are many methods to plant a subliminal message and will depend on the method you are using to hypnotize a person To give a subliminal message to someone in public, or without first placing them under hypnosis, then you will need to create a momentary trance

This can done by confusing their mind so that their conscious becomes distracted and thus placing the subject into a fleeting trance One famous method employed by many politicians is the “Handshake Induction” which involves disrupting the normal pattern of a familiar task, such as a handshake, and then placing your message while they are distracted

Other methods include altering the tone of your voice, tilting your head, looking them in the eye, or touching them Any minor action which will be unexpected but not offensive will do The window for your suggestion is short however, so the suggestion must be simple and to the point

You will know if your suggestion has worked if the person makes a comment such as, “What did you say? I wasn’t paying attention ” This is because, while their unconscious mind absorbed the message, their conscious mind was distracted and wants to know what it missed

However, if your subject says nothing this does not mean that your subliminal message did not work Imagine your embarrassment at asking a stranger or person you barely know to repeat themselves when they were just a few feet from you It is entirely possible that your subject will be left scratching their head about what you said but too afraid to ask

Lastly, it should be noted that messages can be embedded into forms of media easily as well Product placement in movies and on TV is a classic example of this This is a form of subliminal advertising

While it is often used in marketing to have your favorite characters promote a product or service, it is also a means to reach your unconscious while your conscious mind is wrapped up enjoying the show

Many people will not even notice the presence of a product in a movie unless special attention is drawn to it; however their likelihood of buying this product is still increased by them having seen the product in the movie Similar images can be used in artwork or video if you are truly skilled with such mediums Learn more about the Hypnotic Mind Controlfrom my FREE report at my website

Marc Savage is the owner of http://www.hypnoticmindcontrol.net

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Author : Ray Subs One of the ways that you can save gas and still find the products and services that you are looking for is to use classified ads If you live in or around the New York area, you should look in the New York or New Jersey classifieds to help you find what you are looking for, right from the comfort of your own home There is no need to get into your car and run around looking for what you want You can look at New York classified ads to find whatever it is you are looking to buy

What You Can Find In New York or New Jersey Classifieds
There are so many things that you will see advertised when you are looking through these ads NY classified ads are a myriad of opportunities for anyone who is looking to save money on both products and services You can usually find everything from beauty treatments, such as eyebrows threading, to houses for sale You will be amazed at the number of products for sale that you may be looking for as well as the services offered that are featured in these ads There are many entrepreneurs willing to provide services that you need, right at your home, allowing you to save gas with classifieds

You can use NY or New Jersey classified ads to find just about anything you are looking for, even right online You can find apartments for rent, houses for sale, automobiles for sale, and even jobs and artwork Services run the gamut of everything from auto repair to in home beauty treatments You can peruse the classified ads and find what you are looking for right online In some cases you can even find photographs of the products or services offered in the New York listings online Using these ads to look for items like cars and homes really makes sense and can save you quite a bit of money on gas You can weed out the good from the bad by looking through the classifieds in NY and narrow down your selection choices considerably

In addition to using New York classifieds as a way to save gas when you are looking to buy a product or service, you can also use the same ads to sell products or services If you are looking to sell something that requires you to cold call or go door to door, you can save gas by placing one of the small ads

Even if you are looking for a job, these ads can help you save gas Why go from place to place looking for a job when you can go right to the ads to see what is available? If you are looking for a way to save time as well as gas money, use New York classified ads or even New Jersey local classifieds as a way to find the products and services that you want Ray Subs is a public relations specialist working with the NY and NJ classified ads newspaper. For more common sense advice on advertising visitnynjlist.com.

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Author : Joseph AdamsThere are so many ways to make money on the internet, you could sell a product of your own or you could sell a product or service that other people offer for sale One of the ways of selling a product is affiliate marketing It’s a good place to start

With affiliate marketing you advertise products that other people have set up When you sell the products you earn a commission, many affiliate marketing also encourage you to recruit other people to sell under you creating a downline and you earn commission on their sales as well

If you have a good sales letter you improve your chances selling our own product or making the affiliate sale work for you A good sales letter could be the key to making that sale for you

Sales letters today are usually a web page, much like a big advertisement This is where you describe all the benefits of the product or service These sales letters are usually very bold and colorful to make them attractive and easy to read Here are some ideas for creating a good sales letter

What do you need for a attention grabbing sales letter?
The most important point of a sales letter is to capture the reader’s attention and keep their attention Your sales letter will be of no use unless you can do that Next you need to look at your target audience, and tailor your sales letter towards that targeted audience

To start with you need an eye catching headlines to get the readers attention immediately An attractive headline begs the reader to continue reading as they want to know more about that headline

Of next importance is your opening sentence, it needs to get the readers attention, once you’ve got their attention you need to keep it The tone of the letter should be flattering, cordial, and professional For example, “As a professional you understand the challenges” Alternatively, starting with a question can also be effective, “Are you aware that negative market trends are an opportunity to sell widgets/services?”
The body of the sales letter should deal with what you have to offer Your product can offer a solution to their problem You need to demonstrate in your sales letter how your product can solve their problems, or help the reader in whatever the reader needs

You need to be informative without overloading the reader with too much information Giving good advice with the information will strike a balance Demonstrate to the reader that you understand their situation

At this stage you can launch into the main advantages of whatever you are selling In a clear and concise manner explain why your product or service is better than whatever the reader may be using

Each paragraph must flow naturally from one to the next Here you need to keep the readers attention so that they want to read the next paragraph Phrase the last sentence of each paragraph in such a way that the reader feels compelled to continue to the next section One way is to put in a well considered question, who can resist a question and not look for the answer?

What Others Are Saying

Effective sales letters usually include stories or testimonials from satisfied customers These testimonials are from customers who have purchased from you in the past Customer satisfaction expressed in these testimonials gives credibility to your product or service

However, bear in mind that it is forbidden by law to include something that is not true, so you must include testimonials from real people Get permission from your customers to include their name and URL or e-mail address, this gives the prospective customer an opportunity to verify what is said is true Always remember word of mouth advertising is the best testimonial for your product or service

Then Give Them More

Now is the time to include bonuses, gifts or discounts that the customer can get when they buy your product or service Also include a limited time offer; this will encourage potential customers to act now instead of thinking about it and maybe buying later or possibly forgetting about your offers

One other important aspect is guarantees, there are two types of guarantees, try-before-you-buy guarantee, or a money-back guarantee The customer can buy the product or service and return it later if they are not satisfied with it Offering a guarantee shows confidence in your product

Close off your sales letter telling the readers that you are available to answer any questions or concerns they may have

In Conclusion

Get the readers attention with an eye catching heading
Opening statement must also grab their attention and begin the process of keeping it

Show the benefit of your offer and why it is better than the reader is using

Give testimonials of satisfied customers

Offer specials, gifts, discounts and bonuses

Mention your guarantee

Close off your letter

A good sales letter is a powerful tool to expose your products and service, use is wisely and soon you will have many satisfied customers Don’t miss a business opportunity because your have not considered your sales letter and set it out clearly and concisely Joseph Adams creates niche websites, authors content, and welcomes writers to publish on his sites. To find out more about your favorite topic please visit his niche website at http://www.WebSalesLetters.E-bookpdf.com or visit http://www.GetMeArticles.com for links to all his niche websites.

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Author : Bob JanetFor decades the most important words in marketing have been
1 Free
2 Sale
3 Guarantee

Want to get someone’s attention in an advertisement? Show them the words Free or Sale Want to increase your closing rate? Increase the value of your Guarantee

But selling and marketing, although the successful sales professionals do both well, are different Marketing is getting the customer / prospect into your store or getting an appointment with them at their chosen location

Selling is closing the deal, making the sale, convincing the customer / prospect that your products and services are worth more to them than their money The top sales producers know it is much, much more They know that selling is ’solving the customers problems, needs and wants ‘

So the # 1 most important word in selling is SOLUTIONS

The next time you want an appointment with a customer / prospect first find out the problems, needs and wants your products and services will solve for them For example if you sell forklifts it is fair to think the solutions the buyer is looking for includes the need to move materials / products around a warehouse setting in a safe, efficient cost effective manner

The sales professional that shows the buyer how the benefits of the forklift will accomplish this, and the company’s benefits will make the sale faster and usually at higher profits than the order taker who wastes the buyer’s time telling him about all the features the machine has When you show the buyer the solutions to their problems needs and wants by selling your benefits, not features, you will also close the sale faster

Move one step further and discover the buyer’s individual problems, needs and wants and provide the solutions for them All you have to do is ask them what they are “Mr Smith, what material handling problems are you looking to solve with a new forklift?” “Mr Smith, what unique needs do you need to solve in your material handling process?”

It does not matter what product or service you sell If you provide the SOLUTION to the customer’s problems, needs and wants easier for them than your competition, you will be the one who gets the sale

OK, now I know someone is thinking, “All my customers have the problem of not wanting to pay a fair price for my products and services ” I am the first to agree price is very important, but it’s an obstacle that you can over come

You overcome the price objection by increasing the benefits you provide the buyer I know you have heard that time and time again But now go one step more Put a dollar value on your benefits Now you are not only addressing the customer’s problem (money) you are doing it with the benefits that will solve their other problems, needs and wants

Here are 4 ways to turn your intangible benefits into a dollar amount that will show the customer / prospect you offer a better value
1 Examples of how others have suffered money loss when not using your benefit (horror stories)
2 Testimonials showing the dollar value others put on your intangibles
3 Ask the customer what he/she feels the dollar value of your benefit is
4 Tell the customer the dollar value of your benefit (You are the Expert)

The steps to selling solutions
1 Determine the buyer’s problems, needs and wants (general and specific)
2 Determine and create benefits that will solve those problems, needs and wants
3 Put a dollar value on your benefits

All you have to do is combine these steps with the closing techniques you like Speaker/seminar leader/author Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers increase sales and profits. See all Bob’s sales growth programs at http://www.BobJanet.com

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Author : Bob JanetWhen the economy is slow, customers are not walking in your front door or telephoning, you must increase your marketing, which will increase your sales & profits And you must lower your cost All you have to do is use what you got

You got people We always say our people are our most valuable asset So start using this valuable asset more aggressively 1 Hit the phones: 2 Hit the streets
3 Hit the direct mail(postal, email fax)

There are going to be a lot of businesses go under this year and next But remember you do not drown by going under water You drown by staying under water
So if you are about to go under water or if you feel you are under now Lower your operating cost, lower your marketing cost but increase the number of times you touch your customers and prospects And you will come to the top, above those who sit and wait for the raging waters of recession to settle

Aggressively hit the phones: Telephone your customers and prospects The rule of how many times and how often you can contact customers and prospects:
You can contact them as often as you want As long as you are giving them VALUE Information that will increase the two things we all never have enough of Time and Money

Hit the streets: The undisputed best way to build a relationship and increase sales is to put yourself face-to-face with your customers and prospects But of course you do not have the time to get face-to-face with every customer and prospect So determine your prefect prospects The people buying what you sell that you can make the most amount of money from with the least amount of cost (money and time cost) To determine your perfect prospects make a list of all the demographics you want them to have Examples: Level of income, location, education, number of items or different items you sell, etc Match the demographics to your customer and prospecting list

And get face-to-face with them Use the telephone and direct mail (postal, email, fax) to put yourself in front of the rest Hit the Direct Mail: Well composed letters and marketing materials, ones that get you noticed and remembered are always great marketing tools And do not forget you need to get your letters and marketing materials opened Your customers and prospects are receiving more mail than ever Be creative! I know my competition is sending letter in # 10 white envelopes or larger brown envelopes To differentiate myself, to get noticed and remembered I send letters in a zippered bank bag, or a tube Many of my prospects contact a number of speakers / sales trainers at the same time asking for information I send my materials to them overnight mail I get noticed and remembered You must get noticed and remembered I have always found the best way to increase sales and profits in a slow economy are:
1 Go to your customer list If they bought from you in the past, they will buy from you now If you have kept good records you know what your customers have purchased from you and when You also know what items, that you sell, they need and want now If you have not kept good records, contacting your past and present customers will still give you great opportunities to sell them more of your products and services

2 Take customers away from your competition: In today’s fiercely competitive markets your perfect prospects, the customers that you can make the most amount of money from with the least cost, your time and your money, are customers who are already in the market for your products and services If you do not already have them as customers they are your competitor’s customers

Taking these customers away from your competition is not always easy to do For two reasons we never want to use the cutthroat, lower price tactics First of all, we will not make the profit we need and desire, and a customer gained through low price will be easily lost when a competitor offers them a lower price

Secondly, it is usually hard to take a customer away from the competition because of the loyalty people have to their suppliers The longer the prospective customer has been a customer of our competition, usually the more loyalty they have to our competitor

Taking customers away from your competition can be as easy as building a better relationship with your competitions customers than they have with them Become more and more aggressive in contacting your competitions customers and more aggressive in providing them with solutions to their problems, needs and wants

You do not need to be one of the businesses that stay under the water You will not be when you become more aggressive in increasing your marketing while decreasing your costs Speaker/seminar leader/author Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers increase sales and profits. See all Bob’s sales growth programs at http://www.BobJanet.com

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Author : Bob JanetThe staff member that contacts the customer face-to-face, so to speak, is the person who represents the business in the customers mind If that representation is not a great experience for the customer, the business suffers

Yes the contact with every customer every time must be a great customer experience because we must out service the competition Staying even with them is not good enough

There are 4 things every employee can do to increase sales and profits for the business
1 TREAT EVRY CUSTOMER LIKE A MILLIONAIRE Just think of it this way If you knew the next customer to come through your front door was a millionaire, capable and ready to purchase your most expensive products and services, at your highest markups, how would you treat them? Most of us would role out the red carpet Fall all over them with great service Spare no effort to satisfy their ever need and want

Well first of all you do not know if that next customer through your door is going to be millionaire Millionaires for the most part do not look, dress, or sound different than everyone else And even if they are not a millionaire, people will buy more products and services when they get treated like one

The second thing every employee can do to increase sales and profits is GET THE CUSTOMER INVOLVED IN THE SALE When I owned and operated a jewelry store we outsold all of our competition combined by simply getting as many different pieces of jewelry on the customer as possible When women came into our store we strived to get her to try on a necklace, ear rings, bracelets (arm and ankle), rings, pins, etc all at the same time The old seller’s rule- The more products the customer views themselves as owning, the more they will buy Possession becomes ownership

In our tire business we involved the customer by having them lift the tires we wanted to sell them, not just look at them as our competition did We out sold all of our tire competition Our furniture business was successful because we involved the customer in the sale No one ever walked into my mattress department that did not lie on at least 3 of our beds Even while selling intangibles like extended warranties and service contracts we involve the customer in the sale Physically by having them do the math (the cost savings they will receive or expenses they will incur) and mentally picturing the problems they may encounter if they do not purchase the coverage

The third thing every employee can do to increase sales and profits is always GIVE THE CUSTOMER CHOICES of products and services to purchase People always take the easy way out and saying no to a request for them to buy is easier than saying yes After all, most people do not want to give up their money And people like to shop around to make sure they are getting the best deal When you give the customers a choice of products and services, it is no longer - “Will they buy from you or the competition, it is what they will buy from you ”

And the last, fourth, way every employee can increase sales and profits is simply ASK FOR THE SALE
It is estimated that over 90% of sales people never actively ask for the sale Sure they show the products and tell about their services, but they never ask for the sale They never ask for the sale because they are afraid to the customer will say the one terrible word that will cause them to feel rejected The word “NO”

Hockey great Wayne Gretzky once said when asked why he shoots the puck so much, “I miss 100% of the shots I do not take ”

The easiest way to ask for the sale over and over again is constantly give the customers choices of different products and services that will solve his/her problems, needs and wants

Always remember the # 1 rule of selling: “The seller that solves the customer’s problems, needs and wants the easiest for them will get the sale ” Make it easy for your customers to make a buying decision from you
1 Treat them all like a millionaire
2 Get them involved physically and mentally in the sale
3 Give them choices
4 Ask, Ask, Ask, Ask and keep on asking for the saleSpeaker/seminar leader/author Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers increase sales and profits. See all Bob’s sales growth programs at http://www.BobJanet.com

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