May 05

Author : David OlsenAffiliate marketing is one of the simplest internet based business you can start As an affiliate marketer you’ll be promoting products and services for other people Typically you’ll receive a percentage of the sale price for any products purchased through a link on your site What’s great about affiliate marketing is that the marketer only has to send traffic to the products landing page The affiliate marketer doesn’t have to worry about processing orders, shipping the products, billing or handling customer service issues All of those details are handled by the retailer In the article I’ll try to show you how to create an affiliate site or at least show you the steps you’ll need to take in order to get started

First select a niche Your niche is a the subject that your site will be about One of the best ways to market affiliate products is to build a “content” site around a subject that you are interested in (say Golf) then promote affiliate products that are related to that niche (say instructional golf videos) When deciding on your niche, you should select a subject that you are familiar with or (at least) interested in

Once you’ve decided on a niche you need to establish your web presence The first thing you’ll need is a domain name The domain name is the web address of your site (for example instructional-golf-videosDOTcom), you’ll need to purchase this name from a domain name registrar (GoDaddy is one) The cost to purchase a com domain name is under ten dollars (US) per year

Once you have your domain name, you’ll need to decide what kind of site you’ll want and where it will be hosted I recommend using a Wordpress Blog for your site Wordpress blogs are extremely versatile and provide a great platform your affiliate site You’ll need to purchase web hosting to house your site Your blog can be hosted for under twenty dollars (US) per month at many quality hosts Some hosting companies will even install you blog for you

Once you blog is up and running, it’s time to start posting content to it Posting content to a Wordpress blog is very similar to using a word processing program (like MS-Word), so this should not be a stumbling block for most people You’ll want to write topical articles about your niche and update your site frequently Some experts recommend updating your blog at least five days per week for the first few months

Now that you have a blog and are starting to post content to it, you’ll want to find products to promote You should start out by promoting products that are related to your blogs niche To find such programs do a Google search for you niche with the word “affiliate program” at the end of it (example: golfing videos affiliate programs), this will most likely return a big selection of sites You’ll need to sign up to the programs that interest you and follow their directions for putting your affiliate links on your site

At this point you should start seeing some traffic to your site and (hopefully) start making some sales However, don’t get frustrated if you don’t make any sales at first, it can take several months to really start going But, persistence pays off Good luck!Want to get stared as an Affiliate Marketer?
Then download ‘Your Own Personal Bailout Plan’ right now. In this free ebook you’ll learn how to get started -immediately- as an affiliate marketer and the best part is, you’ll be using only free online resources. This indispensable guide will get you going at zero cost.
Get It Here: Your Own Personal Bailout Plan

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May 04

Author : Scott WhiteChange your Day Spa and ask yourself these questions so you understand how to run a day spa business

1 Are you happy with your current business model?
2 Are you happy with your profit margins?
3 Are you happy with your turnover?
4 Are you happy with the interior design and layout of your business?

The Health and Wellness Industry is no doubt still one of the fastest growing industries in the world! With this in mind I am sure you are feeling like competition is getting stronger, the spa goer is more educated on different types of treatments and service expectations are much higher than they have ever been

Start with the basics! Yes, analyze your business for a few hours and ensure that the basic fundamental business systems and procedures are in place before you start looking for any complicated strategies and marketing plans to make your business grow

Check your business against some basic fundamentals listed below and implement any systems you are not currently following I promise you that if you take them seriously and really put them into action, you will see the results and your business will change

1 Have Weekly Staff Meetings
Start now and if you are not having weekly staff meetings where you give your staff feedback and let them know where they stand and where the business is heading Share figures with your staff If you keep your companies turnover figures to yourself you are not making your staff a part of the business Your business can only grow if your staff make it grow and by making them a part of the business by not hiding what the business is doing is the first step Share each individual staff member turnover figures with all the staff and in this way you can help praise excellent achievers and build those needing some help

Ensure your meetings are not boring and only your voice is heard Give different staff members different sections of the meeting to cover and then have an open forum where you go round the room and each staff member has their say over the previous week

2 Consolidate your Product Ranges
If you are a small or medium size business and stocking more than two product lines, then its time to clean up and clear out You cannot focus on four or five product lines, be careful also not to get into the trap of stocking bits and pieces of different product lines that you assume sell well, this does not send a clear message to the consumer and you may find they only end up buying those bits and pieces from you but their main product range from another salon

If you have a large size business then you should not be stocking more than three full product lines If you are, carefully consider the ranges that are not moving so fast and get them out You will find your staff can focus better and the consumers will appreciate your clearing up the clutter

3 Average Docket Value
This is one resolution that can dramatically change your business If you are not checking average docket value on a monthly basis and then doing something about that average then I am not sure why you are in business

Average docket value is about the most valuable piece of information you can have in your business It tells you what the average spend per client is where you can then compare each individual staff member average to the business average to see how each staff member is performing in relation to the entire business

Below is a basic table showing how average docket value is analyzed

No of clients Total turnover Average per client Services Retail Retail %
Total 10 3500 350 3000 500 15%
Therapist A 3 600 200 550 50 8%
Therapist B 4 1500 375 850 650 43%
Therapist C 2 650 325 500 150 23%
Therapist D 1 750 750 220 530 71%

Which is your best therapist? Why?
Which is your worst therapist? Why?
Tell me about Therapist D?
Is the salon Retail % to total turnover good? Why
Is the total Salon Average Docket per client good? Why?

4 Clear Out The Negative Energy
If there is a staff member that is negative, get rid of them once and for all Remember one rotten fruit will contaminate the whole bunch in time Plus don’t wait and start the process immediately to clear your business out of negative energy

5 Book Refresher Education Classes
Book every single member of staff on refresher training for the product houses you stock Make it compulsory salon policy that they attend yearly and ensure to get feedback from them on their return I have a form I give staff where I ask them to list 10 new things they learned at the training they attended This gives you an idea of what made an impression in their minds and then you can build and work on it

Please do not assume your staff are adequately trained or they have been working with a product house for 20 years so they know exactly what is going on Don’t be fooled, technology and ingredients progress quicker than we think and you can never ever know everything!

6 Plan Your Promotions for the Year
If you plan your promotional calendar with your staff and suppliers a year in advance it makes it easier just to simply implement the promotion every month or quarter or season

Decide whether you will offer monthly, seasonal or quarterly promotions and then make each staff member in charge of that promotion, from the ordering of the promotional stock to the printing of fliers or posters to the sms the promotion message to clients to the incentives for the staff, etc

This takes a bit of pressure off you to always do everything and you may be surprised at the pro-activity of your staff Always be sure to give parameters in which to work for example you can allow them to order the promotional stock but if it comes to higher than R2000 they have to get your approval

7 Plan at least one Funtion
Plan a salon birthday cocktail function, a charity fundraiser, a 2 hour 40% sale, a bring a friend and win! Whatever, the point is do something, just one function per year where you go out of your way to do something more, different and bigger and get your clients involved and remember to give them adequate notice!

8 Purchase A Piece of Profitable Equipment
If you don’t already own a piece of equipment that generates high profit then you must seriously and carefully analyze your business The fact is that consumers WANT machines that produce results! So act quick and invest in a non-surgical face lift machine, cellulite removal machine or even an IPL

9 Get Online
If you salon is not computerized and you are not able to receive and send emails or go on the internet, then please sort yourself out and get with the program! Technology is power today and I can assure you that your business will benefit from a salon computer program and internet accessibility

10 Complete Your Standard Operating Procedures Manual
This is no doubt the MOST valuable operations asset you can give your business and the sooner you get down and complete this manual the better it is for all your staff This manual is the bible of your business and clearly outlines all service standards and clearly explains exactly what is expected of each staff member If I can motivate you to do ONE important change in your business this year I would like you to draw up your S O P manual Once it is done it will be of no value if you don’t train your staff on each procedure and implement strict evaluation systems

I hope that you have found at least one resolution to make in your business for 2009!Scott White Get Your Business Online and Personal Trainer Spa Consulting Services

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May 04

Author : Chris SimpsonWorking at home is becoming a popular option for stay at home moms It allows moms to earn money while still having time for their families Recent technological improvements, plus broadband Internet connections, mean that it’s possible to work in a number of different fields from your home office Here’s a little information for anyone who wants to join the thousands of women working from home

There are many different options when it comes to home based work Some of them require a strict schedule Others allow you to set a schedule, and with some it doesn’t matter, as long as the work gets in on time That means that no matter what you need out of your home job, there’s one that’ll fit you and your family

Options for earning extra money at home include transcription (both ordinary and medical), data entry, work for hire, creative opportunities such as writing, home tech support, and more You could choose to be a virtual assistant for a busy executive, to answer targeted search questions from your computer, or to take surveys online in exchange for pay These are just a few of the positions you could be working in if you decided to kiss your old job goodbye and set up shop as a work at home mom

Different jobs have different advantages and disadvantages For instance, you’ll find that home tech support and answering service jobs, as well as virtual assistant positions, generally require you to work specific hours and to be available regularly However, they also generally pay by the hour, which is a benefit for many people They’ll also allow you to deal with people as part of your work, preventing the loneliness that often comes with other work at home positions

If you choose to write articles, provide home graphic design services, do data entry or transcription, or take surveys, you’ll likely be paid by the piece or survey completed, instead of by the hour That means that on days when you’re working quickly, you could stand to make a lot, but you’ll make less on a slow day You also need to figure out how to deal with being on your own for long periods of time

However, these jobs can almost always be done whenever you choose, so it’s easy to sit down and transcribe a piece while your children are napping, or before they get home from school In addition, you may not need the separate home office and complete quit that customer service or assistant positions often require

Almost every work at home position will give you freedom to organize your work space as you choose, dress the way you want to, and control your work flow Those are real benefits that you won’t get from an ordinary job Plus, if you’ve thought about reducing your commute, there’s no more effective way to do it!

If you’re a stay at home mom, or a working mom who’d like to be at home but needs the ability to earn some money, these jobs are the perfect opportunity for you Take advantage of it, and get a flexible job that allows you to be there for your children It’s the best of both worlds HomeNetPro is dedicated to helping people find honest and legitimate work at home opportunities to include jobs for stay at home moms. Find legitimate opportunities to work from home and ways to get paid to do surveys today by visiting: HomeNetPro.com

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May 01

Author : Mark W.Most businessmen sell a business only once or twice in their lifetime Selling a business may be the most difficult task for a businessman who might have taken years to build a profitable and reputable business When he puts it up for sale, he hopes to recover the price for all that he has put into it Selling a business can be profitable decision or one that can result in the loss of one’s life’s work It is advisable for businessmen to hire professionals for selling their business If your business falls into the mid-market category and you aim to drive a strategic deal out of your sale, you will require an expert merger and acquisition advisor But if your business belongs to the Main Street and you just want to get the best price for it, you might need a business broker Below, we discuss some of the differences between the two professionals, which can help one decide whom to hire for selling a business

- Type of Business
Business brokers specialize in what are called main street businesses, which could be in the range of $100,000 to 1,000,000 in revenues and include businesses like restaurants, dry cleaners, gas stations, convenience stores etc M&A advisors usually take on businesses with larger turnover, like manufacturing units, technology firms, distributors etc If the business to be sold is amongst main street businesses, the services of a business broker to sell the business would be appropriate, whereas if it is larger, then the services of a merger and acquisition advisor would be needed

- Targeted Buyer
Business brokers target individual businessmen for selling a business, whereas M&A advisors are connected with corporate buyers, who seek a strategic reason behind a merger or an acquisition

- Business Valuation
Business brokers generally apply "rule of the thumb" valuations for main street businesses to determine their selling price Such valuations rarely vary Merger and acquisition advisors are called in when there can be a broad interpretation of strategic value and rules of thumb do not apply Large businesses generally have high components of niche services, intellectual properties, strong customer base etc, which make the strategic value for the business vary widely

- Complexity of Transaction
Business brokers handle small businesses to sell and their clients consist of individuals The process of selling the business is simpler as compared to larger corporations Contracts for small businesses are straightforward and negotiations are based on the requirements of the seller, price and financing For a merger and acquisition advisor, the target is a corporate buyer, who is an expert at M&A deals Corporate buyers have different teams working for them like legal experts, investment bankers, valuation professionals etc and their contracts are extremely complex A corporate buyer sends in teams to conduct due diligence and examine the business to sell in detail Hence if the business to sell is a large corporation, the seller will need a merger and acquisition advisor, who is equipped and experienced to negotiate with such pros

- Volume of Clients
Business brokers represent as many businesses for sale as they can For business brokers, it is a benefit to have many businesses listed with them when they are contacting individual buyers Business brokers rely on mass email a campaign, posting on websites etc and their attention is divided amongst many clients at one point of time Merger and acquisition advisors, on the other hand, have an exclusive clientele of 3 to 4 clients per professional With specific industry niches and a customized database of contacts, merger and acquisition advisors give their clients the personal and professional touch that they demand

- Fees
Business brokers have a system of a minimum upfront fee plus around 10% of the transaction fee on completion of a successful deal They do not charge monthly fees Merger and acquisition advisors, on the other hand, charge a substantial upfront fee or a monthly fee in the range of $3000 to $10,000 per month M&A advisors also charge a percentage of transaction value as fees on completion of the deal, which is decided on basis of the size of the business Big Wall Street M&A companies are known to refuse transactions below $1 million in fees

Based on the points made above, you can decide whether to hire a business broker or an M&A advisor for selling your business The major deciding factor will be the cost that you are willing to incur Keep in mind that if you have a small business to sell, it will not be able to sustain substantial upfront as well as monthly fees of the merger and acquisition advisor Hence it would be better to go for a business broker Go for a merger and acquisition advisor only if you need to sell a large corporation with high intellectual property and niche services For more tips on selling a business or if planning to sell a business, check out tips of business for sale and business valuation. Find expert business brokers and mergers and acquisitions for investment banking services in USA.

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