Author : David OlsenStarting a “for profit” website is a much different today than I was just a few short years ago In the past we would recommend purchasing a domain name then designing web pages using an application like Microsoft FrontPage or some other HTML editor These pages would then be published to your web server where they would simply sit waiting for someone to view them Back then, we would put up a five or 10 or 20 pages then consider a website complete
Today the process is much different Today we use blogs and in many cases we don’t even have to purchase anything (there are dozens of places that will allow us to create free blog instantly)
We use blogs because of the ease of deployment and ease of management Today’s websites are no longer static things that have a beginning and an end, today websites are on-going “works in progress”
As a blogger, you’ll need to realize that a theme or niche is forever evolving There can never be a point where you say, “I’ve written all there is to know about the subject this website is done”, there is always something else to report on
This evolutionary process is a good thing It allows the smart bloggers to keep coming up with fresh topics to write about Search engines (especially Google) love fresh content and reward those that keep their blogs updated The bottom line the more that you post fresh original content, the more likely you’ll be getting traffic from Google
Google News is a great place to look for new ideas for your niche Simply go to the Google News website news google com and enter your niche topic in the search form and click enter This will return the latest news items related to your topic From there, simply read a few of the topics that interest you then blog about them
What’s key here, is that you report on articles with your own point of view In fact, a great technique here is to search out articles that you disagree with, and then write a blog post disputing the original article This is how we develop our “voice” as bloggers
As you continue to blog and post about current topics within your niche, you’ll see that traffic will start to come to your site from the various search engines Let’s find a way to take advantage of that traffic
Monetizing Your Blog
While some niches are easier to monetize than others, one good way to start is by promoting affiliate products There are affiliate programs for virtually any product you can buy online Select several products that are related to your niche and blog about them An effective technique here is writing reviews Your readers will appreciate a well written review that lists the features and benefits of a product and how you actually use it Your goal with product reviews is to “warm” your visitor to the product and to get them to click through to the product landing page The landing page does the actual selling
To summarize, the most effective affiliate bloggers report on a specific niche, keep the content updated and promote affiliate products that are related to their niche This is the most effective strategy for building an on-going business that grows over time Want to get stared as an Affiliate Marketer?
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