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Author : Margaret JamesThroughout our years of experience at ADS, we\’ve worked with several different types of clients, from smaller dealerships to most that are part of large national chains One universal factor we\’ve seen affecting large promotions or sales for any size of dealership is how well the dealership\’s marketing department plans around the local events, and local economy If you don\’t have well-planned and executed sales strategy in place when you start a campaign, your chances of failure increase exponentially One of the first things we do at ADS when working with a new client is assess events going on in the local community around the time of a customer\’s promotion

Why is this important?

Whether large or small, community events are often going to cost your dealership traffic, and at the end of the day, sales If you\’re planning a huge promotion for your dealership, there\’s never a limit on how many times you can check local events in your area to ensure huge events aren\’t coinciding with your biggest promotion of the year planning-calendar-ADS

Plan Accordingly

Visit local websites and get out your community calendar from the year before Any of last year\’s major events could be put together even a month before the event date this year Avoid disaster by not only knowing what\’s coming in your community, but events that could possibly take place, regardless of whether or not they\’re set in stone

Be Flexible

When sending automotive direct mail and other printed materials, give yourself a shorter time frame before the event begins to get these printed You don\’t necessarily want to get your materials printed and mailed the week before the event, but leaving a short time frame to change the date might be beneficial to your campaigns in the long run If you find out that a major promotion for your dealership will run concurrently with a community event, how can you avoid disaster and make sure you still get traffic to your event?

Make It Out to the Event

If all else fails, contact the event organizers, tell them you have a huge promotion going on, and ask to take part in the event or hand out automotive direct mail pieces or flyers at the event Taking advantage of the event\’s traffic may actually be the best thing for your dealership, and can help you spread the word about your promotions while giving you a voice in the community Knowing how to use community events to boost your branding and profits is all a part of having a well-strategized and implemented marketing plan How have you been able to effectively avoid or join marketing efforts with large local events?Automotive direct mailers are the best way to market your car dealership. Go to http://blog.adsautomarketing.com for more information.

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Author : Margaret JamesOne of the key components of any automotive direct mail campaign lies in the way results metrics are measured

Many companies make the mistake of handling mail campaigns without having a system in place to measure results Even today, major car dealerships aren\’t asking customers how they found or heard about their dealership, what or who influenced them to come, and what about automotive direct mail advertising pieces inspired a customer to visit

It\’s important to ask yourself how you are measuring success metrics for your business Revenue isn\’t enough - if you\’re pouring thousands of dollars into your advertising campaigns, it\’s important to know how your campaigns are working for you Many dealerships feel that sending out automotive direct mail pieces on their own terms is enough - it isn\’t Working with a company who can handle creating and sending the pieces, and engaging customer feedback and marketing performance, can save your business thousands of dollars in marketing funds

Automotive direct mail campaigns should communicate a sense of urgency to potential customers A customer should feel like a special deal or one-time offer await, and be engaged with colorful and eye-catching designs that inspire them to begin the buying cycle Most dealership owners or marketing managers understand this, but aren\’t sure how to best track customer actions after the mail pieces are sent out

If you\’re a dealership owner, make sure that any marketing materials you send out are followed through with a solid plan of action for measuring the efficacy of your marketing campaigns You could be losing money over time if you continue to sink your advertising dollars into campaigns that aren\’t adequately measured There may be ways to track the effectiveness of automotive direct mail campaigns and auto mailers that you haven\’t yet been using A firm that can take you to that level with your marketing will be worth every penny - for your revenue, your employees, and for your customers

ADS (Accelerated Dealer Services) has the expertise to create and distribute high quality automotive direct mail campaigns, and to help you measure results You\’ll see from start to finish how engaging mailers can be in getting your target audience out to your lots Accelerated Dealer Services will make sure that you get what you need with high quality, personally branded marketing campaigns and metrics measurements that will keep you in the loop about how your marketing efforts are doing over time

If you\’re struggling to do your marketing yourself, you don\’t have to - there is a more cost-effective solution out there, and you don\’t have to be in the dark about results measurement Discover the best way to market your car dealership. Go to http://blog.adsautomarketing.com for more information.

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Author : Margaret JamesIf you\’ve been marketing for your dealership for some time, it\’s possible that you\’re watching colleagues and competitors going for digital marketing only At first glance, this may make sense With the current economic recession, more buyers are looking to shop online than ever, and are making important purchases without ever having to leave the house

There are some specific reasons why digital isn\’t the only way to go for dealerships The first reason is that an automobile is a high-priced item that has a deeper sales funnel than lower-cost items The result is that potential customers need to be engaged in a different way

A customer looking to purchase a car wants to see the car, to take a test drive and explore as many options as possible on the lot Automotive direct mail marketing carries the same kinds of associations for clients A piece of advertising with messages of urgency, and that communicate the value of your vehicles will help a buyer identify directly with what promotions you\’re offering and how you\’re selling In the same way that customers associate a test drive with the value or feel of a car, holding that automotive direct mailing in the customer\’s hand is important It is often their first communication or idea about your agency, so you want to make a great first impression and encourage the customer to find out more about you

Automotive direct mailing pieces aren\’t as easily skipped over as digital mailings Customers get used to frequently flipping through inboxes to get rid of unneeded email or other advertisements A customer can also scroll right past an ad on the internet But if a customer is part of a targeted mail campaign, they may find automotive direct mailing pieces aren\’t as easy to skip over Brightly colored, well executed advertisements are eye-catching and appeal to the customer who\’s holding them Again, look and feel are everything when it comes to your automotive direct mail pieces - just as look and feel appeal when a customer is test driving a vehicle

There\’s no argument that investment in digital campaigns is important to your business - but with a high ticket item that\’s part of a deep sales funnel, clients find there\’s no substitute for well-designed automotive direct mailings When an auto mailer is part of a well developed advertising campaign, clients can see a world of difference in the way customers pour in In most cases, the results exceed expectations Highlighting promotions can help move more vehicles off your lots than you ever anticipated - and will keep satisfied customers and their friends, family members and colleagues coming back over time When it comes to automotive direct mailings, the investment is definitely worth it to see these kinds of results

This is why at ADS (Accelerated Dealer Services), we make great efforts to manage your direct mailing campaigns with excellence When you hire our services, you can expect:

* Professionalism and timely updates throughout each step of the process
* A high-quality product and efficient delivery
* Measured results and increased response rateAutomotive direct mailers are the best way to market your car dealership. Go to http://blog.adsautomarketing.com for more information.

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Author : Margaret JamesThe key to an automotive direct mail campaign that works for dealership clients lies in the sense of urgency communicated about an offer or promotion In many cases, dealerships need to emphasize that savings won\’t last forever, or that customers who come to the lot even one day after a special promotion are likely to lose out on that key deal forever

So, if you\’re creating an auto mailer for your dealership, how do you create that type of message to reel in customers?

Appeal to Pain
The first step involves appealing to pain Perhaps their old clunker has been causing one too many headaches and repair costs Perhaps someone has been trying to get around without a vehicle of their own Inciting people to buy, letting them know how purchasing a car as part of a once-in-a-lifetime deal could solve many problems, is one key to creating effective advertising

Attract Attention
Another key has to do with attracting their attention by the look and feel of the advertising The shape and size of advertising should differentiate it from other pieces of mail the customer is holding A company like ADS has experience with designing unique mail pieces that stand out from other mail the customer may be holding, and this can really impact your business Once your advertising catches attention, both with the way the piece is designed and the message included, the customer gets even closer to visiting your lot so that you can work your own magic

It\’s incredibly important to feature high quality images of the merchandise, and any special inclusions in your pricing on your automotive direct mailings Low-res pictures of your vehicles may be less enticing than an engaging, clear picture of what you\’re trying to sell High quality images can make all the difference Particularly if your price points are similar, the customer will be more inclined to visit dealer who demonstrated more care with their branding and product advertisements Working with a firm that has automotive direct mailing experience can save you from losing out to your competitors due to simple, easily fixed issues like this

If you own a dealership or run marketing for one, you don\’t have time to waste on automotive direct mail advertising that doesn\’t meet your needs There is a proven formula to good advertising that also incorporates the particular and unique offerings of a dealership, so working with a firm that understands this will always get more customers in your doors

In conclusion, when seeking out a firm make sure to:

1 Partner with a firm that articulates a clear execution process
2 Ensure artwork is remarkable
3 Focus the messaging on the customer\’s pain

If you are interested in finding out how an expert dealer marketing firm like ADS can benefit your business, please contact us for a consultation Market your car dealership through automotive direct mailers. Go to http://blog.adsautomarketing.com for more information.

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Author : Margaret JamesMany car dealerships are still working on their mailings the old-fashioned way - having internal office staff print, address, and send out mailers With the many things that car dealership administrative staff are responsible for, your staff could be doing something else with their time - and ultimately, outsourcing this tedious task could save you plenty of time and money

Auto mailers work across industries Each time a potential customer opens his or her mailbox, seeing your branding could be just the type of thing that\’s needed to get the customer thinking about your dealership, and to let potential customers know about special products and promotions that are coming up Automotive direct mail advertising will reach customers who are thinking about financing a new car - and inevitably, these customers are going to their mailboxes

If you know that customers are going to receive great service and value when they visit you, obviously the best thing you can do is get them in the door Automotive direct mailings make this easy If your staff is spending time preparing these mailings for you, or if you aren\’t focusing on automotive direct mailings at all, you could be losing tens of thousands in customer business each month

Our service at ADS takes your company\’s legwork out of automotive direct mailings If your staff is doing your mailings, you may be running into issues with printers, the expense of addressing and mailing direct mail materials, and you also may not have the tools in place to measure the results of automotive direct mail campaigns Our solution solves all these problems for you in one unique package Your employees won\’t need to worry about getting the direct mailings out, and you won\’t need to worry about how you\’ll measure sales metrics When your automotive direct mailings work, we\’ll be able to tell you - and we\’ll give you an idea of what specifically worked in the mailings

If you\’re not measuring the success of your automotive direct mailings, or you\’re struggling to have your employees get these mailings out, we could save you both money and time Mail services have proven results - and once you\’re given the opportunity to show a customer a great experience, you can be assured the customer will return He or she will also have plenty of good things to say about your dealership, so friends and family may be visiting you One piece of automotive direct mailing sent to the right person can literally bring you customers for years to come, and result in thousands of dollars for your business

Automotive direct mailing is a cost-effective way to get people in your doors If you\’re having your employees worry about this piece of your business, it may be time to save by soliciting the assistance of a qualified firm Automotive direct mailers are the best way to market your car dealership. Go to http://blog.adsautomarketing.com for more information.

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Author : Margaret JamesADS has over a 90% customer retention rate Our satisfied clients continue to return to us, year after year, confident that we will continue to drive interested customers to their showrooms Promotion after promotion, we are industry leaders in automotive direct mailings
Speed

Part of our draw for many clients is the speed at which we\’re able to deliver direct mail pieces An important step in our mailing process allows us to bypass sectional center facilities SCFs can sometimes hold up mail for days, even weeks By using our own direct mail systems, we can deliver auto direct mailings to potential customers more quickly than just about any service out there

The more quickly customers get direct mail pieces, the more quickly your automotive mail campaigns start to work Clients will know about your promotions several days sooner on average, and you can be assured auto buyers will fill your showroom over a longer period of time The sooner during the promotion period customers are informed about the promotion, the more opportunity you have to draw as many potential buyers in as possible
System

ADS can meet our bottom line when our customers meet theirs Well-designed automotive direct mailers with a flawlessly executed marketing campaign system keep our customers coming back time after time With the knowledge and expertise to make complex marketing campaigns happen, ADS is an industry leader in automotive direct mailing services
Price

Many of our customers may be concerned about pricing - and rightly so We often find that our competitors have much steeper pricing, and don\’t work with a system that ensures rapid delivery or customer satisfaction Because we are the printer and mailer, our customized services can happen much more quickly than many of our competitors\’ solutions, and our prices are reasonable, particularly considering the value all our clients receive
Effectiveness

With personally designed advertisements that go directly after our customers\’ target audiences, we ensure a high success rate and have a higher retention rate than many automotive direct mail service providers in the business

Our customers are the reason we stay in business, and we will do everything in our power to provide the best auto mailer service for car dealerships out there With custom designed advertisements, rapid mailing services and a high retention rate, ADS continues to lead the industry as one of the best automotive direct mailing service centers out there

We prove our value to clients time and time again, creating campaigns that keep customers coming back and buying season after season With automotive direct mailing services, you can ensure that your pieces have high-quality designs, and fit the needs of your dealership time and time again ADS is proud to provide top of the line services to customer, mailer after mailer Market your car dealership Automotive direct mailers. Go to http://blog.adsautomarketing.com for more information

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