Author : Randall DrakeDid you know your website could be marketed for little to no money? That’s
right There is no need to spend tons of money marketing your website Get
the word out about your website without going broke It will take more effort
on your part, but when you are first starting out you really don’t have the
extra money to be able to spend
When you are trying to promote your website, you should commit to the rule of
three before you deem the method is not viable Simply put this means that
you should give each campaign at least three months to track before you
change Take the time to review the results and evaluate them by the leads
and customers that each method creates Once you see the results you can
make up your mind whether or not you want to use the method again
Search engine keyword optimization is a great, easy way to market your
website But you do not want to make the mistake of using the same popular
keywords that everyone is using When you do this it would take possibly
years for you to make your way to the top A better method is to pick a set
of keywords that is less popular but still has enough clicks to make it worth
your efforts
Search engines will pick up on the keywords and your site will come up in
searches, leading prospective clients to your site In order to use keywords
you will need to locate the words that describe your product or service
Then you will need to place them in very specific areas of your site and do
not group them all in one place Generally four or five mentions of the
keyword is a good way to go The placement should be in the beginnings,
somewhere in the middle, and of course do not forget they should also be
placed toward the end
You should also have your site submitted to different search engines There
are services that will do this for you SelfPromotion com or Site-See will
submit your site for you The fees for submission will range and increase
according to how many submissions you want made Another one that you could
use is isubmit com that will give you a free trial of thirty days first Or
you can do this on your own if you so choose It will take much longer but if
you have the time it would be a good choice when first starting out
Be sure to check search engines periodically to see how your site ranks You
can get a Google page ranker on your home page and every time you go to your
website you will be able to find out what the page rank for your site is
The page ranker goes from 1-10 You can also load the google toolbar onto
your browser and it will show you the ranking of each page you visit That
way you can also visit your competition and see what there rankings are It
might also give you ideas of what you need to change on your homepage
Trying to outsmart the search engines is not a good idea If you overload
keywords you will end up getting your site getting label as spam Do not
repeat words over and over again just to get the ranking of your site
increased That will backfire on you and your site can get banned Try to
alter the combinations of your keywords also so that although they are the
same they really appear different Other things you should not do include,
inserting meta tags that are unrelated to page content The usage of words
that are not legal because of their color or size is also a no-no Just play
by the rules and build up interest in your site the legal and right way In
the end it is much better to play by the rules so you do not become banned
If you have to start over you have just wasted to much time by taking
shortcuts
Take the time to join some online communities Networking with people online
is a great way to get your website noticed Forums is one of the best ways to
not only promote a link to your site by adding valuable input but it will
also give you valuable insight for building your own site Be patient with
your site An increase in page rankings will not occur over night You will
have to give your site some time to grow and more people to reach it The
sooner you start promoting it the sooner it will climb in the rankings Do
not wait until you know more before you begin People make this critical
mistake all too often They keep saying let me learn this and then I’ll go,
but that just one more thing never seems to stop Once customers know that
you are out there they will be sure to return if you offer good services
Stay on top of your internet marketing and promotion
So the important thing to know is that there are many different options out
there to promote your website for little to no costs Also remember your
keywords can make or break you if used improperly and never try to outsmart
the search engines And most of all enjoy what you are doing Randall Drake is the webmaster of http://www.
drakesinternetservices.com and writes on a
variety of business subjects. Randall recommends
you visit: http://www.drakesinternetservices.com
and sign up for his free newsletter
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