Author : Karen ScharfI get tons of questions on how to improve Google and other search engine rankings Here are the three easiest things you can do today:

1 Improve Your Page Title Tags
One of the easiest and most effective ways to improve your search engine rankings is to create unique, keyword rich title tags for each of your pages

Be sure your keyword is as close to the beginning of the tag as possible Here’s a little trick that I like to use:

Let’s say your keyword is “dog grooming” and your web page article is “7 Tips for Grooming Your Dog on a Rainy Day” Rather than using “7 Tips For Grooming ” as your page title, move your keyword to the front So your new page title would be “Dog Grooming: 7 Tips For Rainy Day Grooming” or something similar

Now please note that when I’m referring to your page Title tag, I’m not talking about your page headline (we’ll discuss that next) Your title tag is what appears in your web page header You’ll find it in the (title)BLAH BLAH BLAH(/title) section at the top of your HTML code

This text is not actually visible anywhere on the actual web page, so it’s easy to miss this step Whatever you place in this tag is what will appear in the title bar of your web browser

If you’re creating your page with a WYSIWYG editor, like Dreamweaver, FrontPage or Expression Web, your title tag is often created automatically, which means every page could end up with the same tag Fortunately, it’s an easy fix

If you’re using Dreamweaver, look for a field with the title toward the top of your page Then simply enter a unique title in that field

If you’re using a straight HTML editor, just replace the text that appears between the (title) and the (/title) tags Remember, put your keywords as close to the beginning as possible

If you’re using Wordpress as your content management system, chances are your title tags will be created automatically based on the headline of the article

Many wordpress templates come pre-configured to add the website name at the beginning of the title tag That’s very much a waste of space and it’s doing nothing for your search engine rankings (except maybe hurting them!)

Unfortunately, unless you’re familiar with php coding, you probably don’t want to tackle the job of fixing this Simply ask your webmaster to adjust your template so your article title appears first in your title tag

2 Optimize Your Headline Tags
The next (and probably the easiest) step you can take to improve your search engine rankings is to optimize your Headline Tags

First thing you want to do is make sure each page has only one h1 tag! Many new webmasters don’t understand that the headline tag actually serves a purpose other than simple formatting So they use lots and lots of h1 tags throughout their web pages because they like the big, bold text

Unfortunately, this technique is a killer on search engine rankings Google looks for the h1 tag to decide the main topic of the page Unfortunately, when it sees multiple h1 tags, chances are, it will discount them all

If you’re using Wordpress as your content management system, make sure your template is configured so that the article title will be placed inside h1 tags (Again, you’ll probably want to check with your webmaster on this )

Then, do not use the h1 tag as you’re creating posts and pages since your h1 tag will be created automatically

The next thing you want to keep in mind with your h1 tag is to place your keyword as close to the beginning as possible, just like you did for your title tag As the search engine spiders crawl your page, words that appear close to the beginning of the tags receive higher precedence

Now that you have only one, keyword rich h1 tag, you want to do the same with your h2 and h3 tags Make sure you have only one of each and that your keywords appear close to the beginning

As of now, it doesn’t appear that Google is placing much relevance on h4 or h5 tags, but you never know when or if that might change Also, if you’ve been using your h tags for text formatting, try using p tags with CSS styling instead

3 Take Advantage of Latent Semantic Indexing
According to search engine expert Mike Grehan:

“Using statistical analysis, LSI can discover that documents have words which are often used in the same context For example, “apple” and “computer” will also have “Mac OS” and are therefore also relevant The same thing applies with “windows” as an operating system as opposed to an invention for looking through walls

It’s all about trying to understand more about the nature and intent of the user query and returning information in context with the user’s search, even when they give little clue as to the actual nature of the search Incidentally, LSI is used by other search engines besides Google ”

In other words, the search engines are smart enough to analyze your web copy to determine if your page really is about what your keywords claim it’s about

So, if your title tag, meta keywords, h1 and h2 tags all refer to “dog grooming” but the rest of your web page is actually a pornography page, the search engines will know this and will not rank your page for dog grooming

The way to take advantage of latent semantic indexing is to include other related keywords in your text as naturally as possible You don’t want to force the insertion of these complementary keywords; it’s important that your text flows easily and naturally and sounds like it’s written for humans, not search engines Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.

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Author : Obinna HecheDefinitely, as good a web designer, you should be able to design your sites to give your web visitors the greatest ease of use, the best impressions needed and most important of all a great welcoming experience It actually does not matter if you had the greatest or the most needed product in the whole universe, if your website is poorly built you will not be able to sell even one copy of it because visitors will be driven away from your site by the poor and lousy design which is your own fault

For sure, am talking about a good design, I’m not only talking about a good graphical design but a professional web design will be able to point out that there are many components which constitute to a good website design Such are, accessibility design, interface or layout design, user experience design and of course the most needed, which is graphic design All these components make up a good design

Now, i am going to point out some features of the worst web designs i have ever seen Maybe, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it is high time to take serious action and do some redesign

Be informed that, unless you are running a website which promotes a band or anything related to music, i strongly advise you to stay away from putting looping background music onto your site Actually, it might sound pleasant and good to you at first, but imagine if you ran a big site with hundreds of different pages and every time a visitor browses to another page on your site, the background music starts to play again If i were to be your visitor, i will just turn off my PC speakers or leave your site entirely Well, maybe you don’t know, those things just add to the visitors burden when viewing your site Again, most users on a dial up connections will wait much longer just to view your site as it is meant to be viewed

As i said before, there is more to a good web design than purely graphics The ease of accessibility is one big part of it too Therefore, you should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes In fact, no matter how good the content of your site or your sales copy is, if it’s unreadable you will not be selling any stuff

The fact is that pop up windows are so blatantly used to display advertisements that to me, 90% of those pop up windows are not worth my attention and therefore, i just close them on instinct every time each one manages to pass through my pop up blocker This type of advertisement is very annoying But then, imagine if you have a very important message to convey and you put it up in form of a pop up window that gets killed most of the time it appears on a visitors screen Your website loses its function immediately No visitor, no sales

Finally, let me quickly remind you that as a webmaster, your primary job is to make sure your site does what its meant to do effectively Do not let some minor mistakes or should call it over design, stop your site from functioning properly for better traffic and profits as well Obinna Heche: Los Angeles - California

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Author : seomul EvansIf you’re a small business owner, you probably can’t imagine running your business without a website And if you want to be a successful business owner, you need to have a really great website This means that before you do anything else, you need to determine your target audience, the website’s purpose, your budget, your design, your navigation, and your content

Just making all of this up as you go along will result in a mediocre website that doesn’t work effectively for you Follow these 8 keys as you create a great website that becomes the difference between success and failure for your business

1 Know Your Purpose Before you do anything else, you must determine the purpose of your website The purpose is the basis of everything else, including content, navigation, and design Is the purpose of your website to educate? To generate leads? To entertain? To make sales? If you neglect to define your purpose at the very beginning, then the rest of your effort is wasted

2 Know Your Budget Be clear about exactly what you can do with the budget you have and then make the most of exactly what you can afford

3 Know How to Design Pretty pictures are wonderful, but most search engines give preferential treatment to websites that go easy on graphics and focus instead on text Minimalism is the way to go when creating your website

4 Know Your Audience Who are you hoping to attract to your site? Take this information and design a website that will be attractive to that audience

5 Know How to Create Good Navigation If your website is difficult to navigate or is cluttered with irrelevant graphics and text, your visitors will leave as quickly as they arrived If your website doesn’t make sense to a visitor, if there are too many or too few links, or if it’s just too hard to get around your site, you will lost visitors right and left A great rule of thumb is that is shouldn’t take a visitor any more than three clicks to get anywhere on your website

6 Know Your Content Your website must contain a good deal of keyword-rich text in order to get high search engine rankings But your content mustn’t give the impression that you’ve been sitting in front of your computer all day trying to figure out how to cram in just a few more keywords It must still be relevant, clear, and well-written in order to appeal to the humans who visit your site

7 Know How to Build It Who’s going to build your website? Are you going to do it yourself or are you going to hire a professional to do it for you? Your budget will go a long way towards answering this question, but remember that you get what you pay for Find a happy medium between what you can afford and what you really need in a website

8 Know How to Market Believe it or not, people aren’t just going to show up at your website once it’s up In fact, your website should be just one part of your overall marketing strategy that includes print information about your company (be sure to include your web address on all of your print material), television ads, and radio spots If you’re not sure how to go about marketing your business, call upon the expertise of an internet marketing professional who can help you figure out where to go once your website is up and running

A well-designed, relevant website is key to a successful business, but unless you’ve put a lot of thought, energy, creativity into creating your website, you won’t see any results Follow these 8 keys as you prepare your website and you’ll see what an enormous difference a little planning can make Seomul Evans is a senior Search Engine Marketing Services specializing in Meta Search Engines and SEO marketing articles.

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Author : Karen ScharfI often talk about the importance of split testing your web pages to ensure that you’re earning as much as you possibly can from your website Split testing can be as simple as running a page for a few weeks, then replacing it with a new page and seeing which one converts better This is a rather inaccurate means of testing, but nonetheless, it is doable

The most effective way to split test your web pages is to use software or a hosted service to automate the process In choosing a split testing platform, you will want to keep these criteria in mind:

Is the platform transparent?
You don’t want your website visitors to think they are part of your scientific experiment, like they’re lab rats or something OK, that might be a little exaggerative (is that really a word?), but you do want to ensure that the split testing platform is invisible to web surfers

The platform should use cookies so the visitor will see the exact same page on each consecutive visit There shouldn’t be any type of counter or display evident on the page being tested All of the reporting should be done in the background

Is the platform easy to install?
Particularly if you’re using a software program (as opposed to a hosted service), you want to pay attention to the system requirements If you’re a non-techie entrepreneur, you’ll probably want to stay away from a software that requires a SQL server on your own PC

On the other hand, there are some great options that rely only on a MySql database on your web server, and, since you’d be interacting with a web interface, you never have to touch the database at all

Is the platform easy to implement?
Most split testing platforms require you to make some type of change to your web page - and it’s usually in the form of adding a piece of coding to the page header and/or body tag Anything much more than this might get too overwhelming, and you run the risk of abandoning your split testing efforts before you really get them off the ground Look for a platform that is easy to implement and easy to use once it’s up and running

Is the data easily accessible?
There’s no point in running split tests if you can’t quickly and easily see the results Look for a platform that will provide visual representation of your data, such as bar charts or line graphs or pie charts

If you’re a techie, you might also want to consider a platform that provides access to the raw data so you can manipulate it and use it elsewhere The big benefit of split testing comes from what you do with the results!

What type of testing does the platform allow?
If you’re brand new to split testing, a simple A/B platform might be all that you need But if you have a high traffic website, if your main income is from the internet, and/or if you’re looking for data on multiple variables, you’ll want to consider a split testing platform that will run multivariate testing

The price range for software and services varies greatly, as does the time commitment involved But, since split testing has the ability to improve website conversions and increase your bottom line, it should definitely be seen as an investment in your business!Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.

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Author : Juhani TonttiYour target is to make a good residual income, which is a great target To do it once and to make multiple incomes That is the most economic way to make money from home Most new online marketers are led to believe, that the secret to success is in driving huge amount of traffic to their sites If you are looking an answer to the question of how to make money on the internet, it is not the amount but the quality of the traffic, which determines the success!

There Are Two Basic Ways To Increase The Profitability Of Your Site

Yes, the first one is to target your traffic and the other one is to call your motivated visitor into action These two are the ways to make money online Let us think, how you can target your traffic?

The targeted website traffic means, that your marketing reach people, who are already interested about your offer and are actively looking for it

What you need to make more residual income is a highly targeted traffic That means that the website visitors want to do what you have planned, i e to subscribe something or some other call to action

How You Can Generate A Highly Targeted Traffic?

When you want residual income, the quality matters You have actually determined the quality in your business plan All big choices you have made there When you want to guarantee that the quality of your traffic is high, your marketing strategy have to persuade visitors, to select them

If you want a real valuable traffic, which has already got an idea of your website, before they land on it, start to write articles, which support your business plan The optimized marketing articles have many good points, but the strongest one is the power to presell the idea of your website and to select the visitors That will increase the conversion rate dramatically

Generate Positive Visitor Responses

The absolutely easiest way to maximize the results of your site is to maximize the conversion rate That is the way how to make good money and what is best, how to make regular residual income A higher conversion rate is a sign of better quality and of better customer satisfaction You offer, what the market is looking for!

Let us do some math If your site converts 1 percentage, it means that you make a sale from every hundred visitors If you manage to increase the conversion rate to 2, you will need only 50 visitors for one sale or if you still get one hundred visitors, you will double the sales

How You Grow Your Conversion Rate?

There are many ways to do this The main thing to think this issue is to think it from the customer perspective and to answer to the question, how a customer could benefit more from your website

You can build easier site navigation, faster loading time, easier reading, flexible payment options, unique offer packs, growing product value and of course by writing more effective copy

By building a highly targeted traffic and then by calling these motivated people to action, that is the way to make better profits quicker and with smaller efforts More brainpower than work hours! That is a highly synergic strategy with which you can maximize the residual income value of your website Start it today!Juhani Tontti, B.Sc., Marketing. The Quality Means Better Conversion Rate, Which Increases The Residual Income Of Your Website.

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Author : Ross TodoroffLiquidNet, the famous web hosting services provider, announces that it has recently launched Themza com - a new online project aimed at offering a wide variety of free templates and web design themes for PHP script-based websites such as blogs, image galleries and content management systems New skins are being continuously added to the list of the Joomla templates, WordPress, Moodle and 4images themes currently available for download in zip format to all the users contemplating a new personal or business website and searching for an appropriate template to accommodate its contents, as well as to those simply looking for a fresh new theme to replace their current outdated one

Users can get acquainted with the layout and the functionalities of each particular skin by examining the demo versions provided or by simply clicking on the respective thumbnail image for a larger view All they have to do is download the preferred template to their personal computer and then upload it to a website of their own, provided that they have already obtained an up-to-date version of the script the template in question pertains to Users are also given the opportunity to pick an appropriate package optimized to accommodate the various free themes should they still have not found an adequate hosting service for their open source script-based website or in case they are unable to handle the whole script installation process all by themselves

Themza com offers free, ready-made design templates for the two most popular stable Joomla versions - Joomla 1 0 and Joomla 1 5 Using this advanced open source content management system software, users can create personal web pages, non-profit and small business platforms, corporate portals, intranets, extranets, online shops, no matter whether their website is about IT technologies, mobile solutions, nature, music, sports, cars Most of the templates are made available in more than one skin color and offer various banner, logo and sidebar layout configuration options, customizable header and footer areas, advanced drop-down menus, modules for posting Latest News, Polls, etc

Themza com also offers Moodle course management system templates to educators who want to create an e-learning collaborative community website and deliver online courses, lessons, quizzes, assignments, surveys, workshops, instead of the traditional face-to-face courses Using Moodle they would be able to build not only a single-teacher educational platform but also a multi-student online university portal, which could in a way replace attending the lectures in person Based on well-proven pedagogical traditions, it gives instructors full control over all settings of an e-course through a user-friendly WYSIWYG HTML editor and offers multi-language, multi-course and multi-format support

Beside CMS templates, Themza com offers also WordPress and 4images themes for blogs and image galleries, respectively WordPress is a popular publishing platform suitable both for keeping a personal online diary and for maintaining larger business pages that need regular website updates Using some of the many available plug-ins users can thus customize WordPress so that it does not even look like a blog any longer 4images Gallery, on the other hand, is a web-based media gallery management tool for accommodating large volumes of photo collections and presenting them in an orderly manner Beside image formats such as jpeg, gif, png, tiff and bmp, 4images supports also a number of video formats, among them avi, mov, mp3, mpeg, swf and rm

Nick Blaskov, CFO of LiquidNet, said that all users can download for free any of the readily available, turn-key, yet highly customizable skins currently on offer, and create professionally appearing personal blogs and corporate homepages, content-rich e-learning portals, colorful online photo galleries and many more quickly and easily, that the web design work invested in the creation of the free templates this new website is offering answers all the requirements of the respective online software and its specific design theme integration manuals, as well as the requirements of even the most demanding Joomla, Moodle, WordPress and 4images users, and that Themza com will start offering Drupal and Mambo content management templates in the near future as well

About LiquidNet

LiquidNet provides a large number of professional services in the fields of web hosting, reseller hosting and domain name registration On the whole, the number of the webmasters who currently use LiquidNet’s services totals 450,000 For more information:

LiquidNet US LLC
1040 SE 7th Court, Apt 307
Dania Beach, FL 33004
USA

1 800 574 0902 US TOLL FREE
+44 208 780 1724 United Kingdom
+61-2-8014-7483 Australia

E-mail: templates@themza.com
http://www.themza.com
http://www.liquidnetlimited.com

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