Author : Karen ScharfWhether you’re driving traffic through organic search, pay per click, affiliate marketing, direct mail, email campaigns, social media, whatever, your landing page will make or break your conversions Follow these few simple tips to create a landing page that produces results:

Create multiple landing pages for different purposes
While you probably already know that each page should focus on its own keyword set, you may not have considered that each landing page should also focus on its own traffic source

A visitor coming to you from an organic search will more than likely be at a different point in the buying cycle and a different place on the “know-like-trust scale” than someone visiting your website from your Facebook page

Utilize different calls to action
Just as website visitors will be in different phases of the buying cycle and on different places on the know-like-trust scale, the way you communicate with these site visitors will be different

You’ll probably want to use gentler, kinder verbiage with organic traffic, such as “request additional information” while you can be more personable with your Twitter traffic such as “give it to me now!” But no matter who the audience is, be sure to include your call to action in various locations throughout your page

Keep it clean and simple
When it comes to landing pages, the simpler the better Pretend you’re setting up the page for a 3rd grader Your visitor needs to figure out exactly how to do whatever it is you want him to do in three seconds or less If a 3rd grader can’t complete the task with relative ease in a few seconds, chances are your site visitor is not going to stick around to figure it out either

Make sure your landing page has one call to action Do not use technology for technology’s sake Eliminate every possible distraction Make your copy easy to read Take advantage of eye tracking And test, test, test

Don’t ask for more information than is necessary
Do you really need to know your visitor’s company name in order to email a free download? If not, remove it from the form But be careful not to go over board with this technique If you’ve been in business for five years and all you have is a list of first names and email addresses, you’ve done something wrong along the way

Progressive information gathering is essential to the lead scoring process, so consider where your landing page fits into your marketing funnel before arbitrarily wiping out all your form fields

Tell your visitors what you’ll do with their information
Let your readers feel secure when providing you with their personal information by telling them exactly what to expect Will they be receiving a download via email? Will they be added to your mailing list? How often will they hear from you? By letting your visitor know what to expect upfront, you’ll be assuring yourself of more qualified leads who actually want to hear from you

Test, test, test, test, test
Before you publish your landing page, test it in different browsers Test on different operating systems Test for mobile display Once your landing page is live, split-test your headlines, your graphics, your body copy

Test our calls to action, test your email follow up Try different combinations and tweak every component until you find the perfect fit for the optimal conversion rate Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.

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Author : Travis OlagueThere are a huge number of web design companies on the web market offering their services and struggling for our attention But we are not so naive as to think that all they are good at designing Of course only some of them can satisfy our needs and demands It is always a challenge to find a good and professional web design team First of all, you must take into account not only general look and feel of your website but also the effectiveness of it A Web Design Company in Birmingham investigating this given topic has come to some conclusions With regards to this I hope that the listing below helps you

1 Define you initial goals Firstly you must realise the general idea of your website as well as the audience you are targeted at Then make a list of primary tasks and requirements you want to achieve After analysing profoundly and thoroughly all these points start to look for a suitable web designing company that can satisfy all your needs and requirements

2 When you are absolutely sure what you want to do and how your site will look, then it is high time to do deep research regarding design companies in order to choose the best company If you do not know any company, navigate the internet; ask your friends, colleagues, and make the research Create a rich data base of the web design companies, then call them in or visit them thus you will make your own balanced opinion and the right decision

3 Next thing is portfolio Company’s portfolio is a very important and useful thing Put your attention to the company’s portfolio and examine it well It will give you again an opportunity to make the right decision about a particular company What does a portfolio represent? A portfolio shows the previous works and projects of the company, It is its showpiece showing its work their experience and work approach Website design is not just a programming or a science; it is art form in itself Also a good portfolio demonstrates what kind of projects has been undertaken by the company, the number of projects, their clients etc Portfolio reveals a very important thing- company’s style and capability

4 Website development Once the web design company is selected you must draw your attention to one considerable point The process of web development is rather complex and it consists of many phases The company must take the responsibility of this process as well as show experience and proficiency in performing it In other words, the company should have a strong management team in order to gather all aspects and components of the web development process into one final deliverable that is the web site A chaotic development will not lead to a successful result

5 Safe and secure Security is the most important factor Due to the fact that building a site you provide a web design company with private information, they have to protect all confidential info Also a website company is normally obliged to sign a Non- Disclosure Agreement with you for your protection

6 Admin area This area is designed for you, from it you are able to add updates to your site, change info, make some content updates, add or delete pictures etc The admin area like the main site must be designed with simple and clean navigation in mind
If you want a site with a nice design that brings customers to your company, then you need a really professional approach and great promotion. Your site is the face of your company. Birmingham web design company is ready to help you. Our web design is our style. We have got great work experience and super web design portfolio.

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Author : Joey YorkContent is king and if you are a webmaster running your own web site you probably know it for already a long time The problem is how do you get good quality content to your site with minimal effort?

Content is king is true but not accurate Good quality relevant content is king but irrelevant low quality poorly written quality is not only not king it can actually damage your web site in the long run from both search engine perspective and user experience perspective What is bad content? The answer really depends on your web site One easy way to identify bad content is by judging content from the user experience perspective If the content is relevant to the site and seems to be useful for users browsing the web site then the content is probably of good quality IF the content seems to be irrelevant for the users browsing around the web site or the content is boring and irrelevant then most likely the content is bad

But there are other ways to judge If content is good or not and that is from the search engine perspective Search engines like Google like to see web sites that are content rich and that original and relevant content From a search engine perspective relevancy is based on keywords density and a calculated subject for every content piece on the site Generally speaking a single web page should have some coherent theme to it for example a web page that deals with dogs probably has many dog related keywords and should have dog related content If such a web page suddenly have a few paragraph dealing with banking search engine would find it harder to work with that page figure out what is its relevancy and how to index it

One way to get quality content for your site is to generate original content yourself or to pay someone else to generate such content for you There are two problems with this method One obvious problem is the cost associated with it as having someone sit down and write original content is time consuming and thus also capital consuming The other problem is speed Generating lots of content this way is slow as someone has to really sit down and start working from scratch on those essays and articles

Another alternative is to use a lot of freely available content from a large number of article directories that offer plenty of fresh and good quality articles about practically any subject Why would they do it? The only thing they ask in return are a few link backs included in each article that is published from their directories Using such free article directories is a good solution that many web sites use The trick is to know which article directory to use and to carefully choose which articles from these directories you will republish on your web site Some article directories offer free articles that are reviewed by hand and thus their quality tend to be higher while another extreme of web directories practice is to publish everything that they can regardless of its quality and content Do your homework and find a good article directory It usually pays to stay with that article directory for the long run enjoying its free content to enhance your web site Joey York writes about this and many other subjects. Read more about free content

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Author : Travis OlagueWithin any big businesses community there are many small businesses To tell you the truth, small business is the whale on the back of which the big companies all sit Why you ask? There are some advantages of being a small business First of all, it can be started at a very low cost and be often performed on the part- time basis Another advantaged feature is its independence It is a very nice and pleasant feeling to be a Boss Freedom is the indicator to why many people leave big business and set up their own company Also small businesses can respond to the market place very rapidly, thus they are more flexible By the way, usually small businesses are family run business From here you can see that it is could well be a mom and pop operated business with family supporting ?

Small business suits the internet industry very well A well designed website can bring a lot of customers to a small company, because small businesses serve a very particular and specialised niche in the internet marketing Small businesses are wide spread in many countries Classic examples are online shops like baby shop, bakery, delicatessen, food store, department store etc Also services like accounting, photography, canvas printing, hairdressing and consultancy are very common to the economic system in cyber space

A well designed and promoted web site can bring millions of clients from worldwide areas Users utilise the internet search to find a necessary product or service, thus a global website helps small business to advertise its goods and raise its turnover In general, the volume of sales improves in some period of time due to well thought- out online marketing policy Alongside this diversity of firms there are many small web design companies offering their services These small web design companies really can help to run your business better Their services are of high quality and are tailored to meet the individual needs and requirements of every particular client

Honestly, small design companies cope rather well in matching the business aims of the company with the clients’ ideas Once a good web site is created, web design company should focus on the sites’ promotion as well as being able to explain and emphasize the benefits of online commerce Providing highly useful, efficient and successful websites, web design companies use the most recent and up-to-date technologies, development software and tools such as Flash, Java or Ajax In order to raise the page rank of the website, internet marketing companies also provide to their clients a search engine optimization (SEO) service It enables the site to achieve high rankings in the major engines like Google, MSN or Yahoo This optimisation is essential to create a good amount of traffic to the site

Traffic means clients, conversions bring money, money means business is ‘cooking with gas’! There are often other additional services that web design companies can offer small companies Small companies can take advantage of logotype design, redesign of the website as well as web marketing services such as article backing, paid advertising or Pay per Click (PPC) service All these bring visitors to your website
Finally, we can summarise that creative and unique web design, dynamic and productive optimisation or promotion can lead to a good business development model, increasing turnover and subsequently increasing company value, within a relatively small time frame Who we are? Kaweb is website company set up in Birmingham. We specialise not only in designing sites but also hosting them. Our wide range of services includes web design, graphic design, content management system, search engine optimisation and others. We are glad to provide you with our rich portfolio.

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Author : Karen ScharfAre you satisfied with the conversion rate on your landing page?

I hope the answer to that question - no matter what your conversion rate - is an emphatic “No!” Because no matter what your conversion rate is, there’s always the chance that it can be better

You’ll never know how much money you’re leaving on the table until you start measuring, optimizing and testing If you’re a newbie to website testing, there are two different schools of thought as to how you should get started

The first says you should start with an “unimportant” page on your site Use that page as your “practice field” to avoid making any grave mistakes while you’re learning the ins and outs of testing

I, on the other hand, subscribe to the second school of thought: start with a high traffic web page so you can see results more quickly If there’s one thing the internet era has done to all of us, it’s turned us into a society of “immediate gratification seekers” We want results now We don’t want to wait for the answer

The danger in starting your website testing with an “unimportant page” is that it will take too long to see any real results You’ll grow impatient, you’ll get bored, and chances are you’ll abandon the concept of testing before you’ve had a chance to appreciate its amazing merits

So let’s start with your highest traffic page (if you’re scared you’ll make a mess, start with the second or third highest traffic page - but don’t worry As long as you back up ahead of time, anything you “mess up” can be undone!)

The page components you want to test are:

1 Your Headline
Without a doubt, your headline is the most important component of your web page It’s the first thing your visitor will see when landing on your site It will either compel him to continue reading, or convince him he’s at the wrong page

And the best part is, it’s super easy to test You don’t need to get your graphic artist involved, or even your copywriter You can easily craft a few benefits-laden headlines to test on your own I suggest writing at least four different headlines and designing an A/B test to verify the effectiveness of each

2 Your Opening Paragraph
Just as in offline direct mail marketing, the opening paragraph of your web page sales letter must pull the reader into your copy and make him want to read more

Because many small business owners have a harder time writing opening paragraphs than headlines, you might want to get your copywriter involved in this one But again, a simple A/B test can be used to measure the effectiveness of each paragraph

3 Your Call to Action
There are dozens of different ways to spell out to your reader exactly what you want him to do And depending on your product, your niche, your audience, etc, some will definitely be more effective than others

This is one component of your web page that you don’t want to leave to chance Rather than simply copying what other marketers are doing, choose several different calls to action and test them each against each other

4 Your Product Benefits
Your sales copy will be most effective when you list the most important benefit first But Wait!! Your prospect might have a different opinion of which is the most important benefit

Try varying the order of your benefit statements to test which positioning converts at the highest rate This could also provide some valuable insight into rewriting your entire sales letter for higher conversions - or writing the sales letter for your next product

5 Your Graphics and Visual Elements
They say a picture is worth a thousand words - but what is the wrong picture worth? Some colors, graphics and photographs can actually hurt your conversion rate Some can provide a so-so conversion rate While others can have your conversion rate soaring through the roof

The only way you’ll know for sure that you’re using the right visual elements is to test A multivariate test will allow you to test several different elements simultaneously to ensure you have the right combination

Once these initial tests are done, it will be time to move on to more tests Never rest on your laurels and never assume that your conversion rate is as good as it could possibly be There will always be room for improvement - and room for more testing Karen Scharf is an Indianapolis marketing consultant who works with small business owners and entrepreneurs. She offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.

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Author : Shawn QuinnThe psalmist declares in Psalm 26 that he loves the house of the Lord, the place where His glory rests, and that he goes about all day, proclaiming the glory of the Lord and telling of all His wondrous deeds You love your church, not just its physical aspects - architecture, d

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