A Professional Looking Web Design is Important

Author : Corinne BridgewaterHaving a professional looking web design to your website is important When you are doing business online, the people that you want to come to your site, cannot physically see walls and shelves and products So instead they do see the design of your website You website then becomes the hub of your business life online And as it is true in the real world it is true online People judge a book by hits cover

It is important to show your visitors that you are professional and care about the quality of your design, i e your business In a real store on some street you would not let your sales people run around in cut offs and t-shirts with holes in them, would
you? No, of course you would not; you would want to show that you were professional and dressed for business First impressions are vital in all aspects of our life, business life included

It is the same online If you throw up a five minute shabbily done website, you are literally telling everyone that comes, that you are not a professional and that you do not really care about quality

Now if on the other side, you have a wonderfully done professional looking website with great web design, you are telling your visitors that you cared enough to do it right and that you think details are important You show a great sense of professionalism and that you are going to be around to do business

Good Web Design Practices

You website is where you customers will go to purchase something from you Make sure you have clear directions on the navigation of your website The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion

Reduce the number of images on your website They make your site load very slowly and more often than not they are very unnecessary If you think any image is
essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size

Keep the text on your website in readable chunks If the paragraphs are too long, then shorten them or make two paragraphs, as people are more likely to read it Use bullets to point out important concepts

Make sure your website is cross-browser compatible If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors

Rules to make sure your website performs well:

Do not use splash pages

Splash pages are the first pages you see when you arrive at a website They normally have very beautiful pictures with welcoming words or enter website here They are empty and worthless as they really have no purpose Do not give your visitors any reason to click the leave or back button!Give them the immediate value of your site upfront

Do not use excessive banner advertisements

Too many banners and people do not see them So it is a waste of your website space Instead provide more valuable content and use affiliate links or adsense and let your customers want to buy something from you

Have a simple and clear navigation

This is a critical step You should have a well thought out simple way to navigate around on your site It should be easy enough for a child to use Do not have complicated Flash based menus or multi-tiered dropdown menus If they can not find the buy button or are having a hard time going where they want to go on your site, they will leave Do not give them that chance

Avoid using audio on your site

Have you ever been to a site that has that annoying audio feed of the same 30 second speech over and over again? Well do not put one on your site Your customer while reading your site is not going to want to hear it If you just have to have audio, then give the option of closing it or turning the volume down by the customer I invite you to get your free Report
‘Quick Start Guide To Online Home-Based Profits’ by visiting my blog at http://www.corinnebridgewater.com/blog

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