Author : Rosamunde BottTrends in internet marketing change so quickly it can be difficult to keep up, but one thing that does remain constant is article marketing When you write articles that are keyword rich and submit them to directories, you will boost your traffic in two ways Firstly, the search engines will pick up your keywords, and secondly some of the people who read your articles will click on your website link In this article I have laid out five article marketing tips that will help to improve your skills in this important internet marketing area

1 Make sure you thoroughly research your keywords You need to have good quality keywords in your article that are relevant both to the article and to your website niche

It is not difficult to research your keywords, and you can do it for free using tools such as Google’s Keyword Tool or Wordtracker Find high volume, but low competition long tail keywords for each article and use them in your article title and a few times in the content

Each time you write an article your keyword research should be your very first step

2 Use titles that will catch the eye Learn how to write good titles by researching what other people are doing Go to your favourite article directly and see what titles really stand out for you

Remember to use your chosen keyword phrase(s) in your title in order to get the attention of the search engines

3 Make your first paragraph interesting Most people today are too busy to read through to the end of an article unless their attention has been grabbed within the first few sentences Make sure they carry on reading by making your first paragraph interesting and by telling them that you have something very useful to say

4 Write quality rather than quantity A good article does not mean a long article Wordy, rambling articles will have your reader lose interest half way through Short, pithy and useful articles that keep to a main theme are usually the most popular Read through your article after writing it to make sure every word counts Delete anything that is unnecessary or irrelevant

5 Submit to the best directories It is better to submit your articles to a few of the top ranking directories, than trying to get them out to as many as possible Most internet marketers have limited time, and you do not want to waste it by submitting to directories that have low PR

You can get round this by using an automatic submitter that submits to good qualities directories, but if you cannot afford that, make sure that you submit only to the top directories, such as Ezinearticles Just submitting to this one directory will improve your article marketing results and boost your traffic

These five article marketing tips will, without doubt, improve your marketing results and boost your traffic If you regularly write articles (at least twice a week) and target them to good directories, you will very soon see the benefits Ros runs her own online business and is also a successful writer and life coach.

Find opportunities at her website at Financial Freedom Online

Ros’s coaching site is at Career and Home Business Coaching

Read full story

Author : Michael FleischnerWith the advent of article submission software, the job of distributing your content across the web is easier than ever There are a number of guidelines you should follow to ensure that you get the most from article marketing

In this article, I will provide article writing and submission guidelines that I’ve used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank

The value of article marketing is that your content has a life beyond a single web page Website owners visit many of these article aggregation websites to find relevant content for their website, blog, or newsletter As a result, your article can continue to be published for quite some time after it is submitted and posted The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided

1 Timely And Valuable Content Is King When creating an article, spend more time on the planning phase than the actual writing of the article You want to make sure that the information you provide is related to something current and of interest to your potential audience By doing so, other website owners find true value in the content and post it to their website or blog

2 Make Sure Your Article Is Long Enough Too often I see valuable content that is only a few words short of a powerful article Many article submission websites have a length requirement of 500 words or more I like to meet that minimum by at least 35 words so that sites that do not count prepositions still measure more than the minimum number of words

3 Use Your Keyword Phrase Throughout When writing an article about a particular topic, choose a keyword phrase that helps to promote your website, product or service Doing so allows search engines to easily find and classify your content related to specific keywords

4 Create A Compelling Headline By developing a catchy headline, readers are pulled into your content and take notice Even though your primary purpose is content distributions and building links to your website, don’t lose sight of promoting your content in a valuable way Article submission works best when your headline requires individuals to take notice This leads to greater awareness and action among webmasters seeking content

5 Focus On The Author Section The most valuable aspect of article marketing is the link placed in the article content itself or in the author section Links provide valuable link value for search engine purposes and can drive users back to your website Article links can be provided in two ways The first is through an imbedded link This is a link to your website presented in the actual body of the article The second is in the author section The first type of link is rarely accepted by article directories The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website Choose your link text carefully and include with each article

6 Submit Your Articles To Top Sites Don’t waste your time submitting your article to sites that are brand new or only have a low Google PR Find top ranked article sites using some type of article submission tool, software, or application that can give you indication of site age or Google PR This helps you to spend your precious time submitting to websites that can truly provide value to your article marketing efforts

7 Use An Automated Tool Or Process There have been a tremendous number of advancements in the area of article marketing during the last two years The market offers a number of article submission tools that can automate or semi-automate the submission process Although nothing can fully replace authoring content, article submission can be largely replaced through software and technology

Article marketing continues to be a great way to improve your website’s ranking With the help of distributed content and links back to your website or blog, search engines take notice and assign your website a great deal of value

Anyone doing business online must consider article marketing as a key search engine optimization strategy Not only can article marketing help you promote your website, but distributed content is viral in nature and builds your traffic significantly over time Michael Fleischner is an Internet marketing expert with more than 13 years of marketing experience. Read his latest Article Submitter review and discover helpful article marketing tips at his Marketing Tips Blog.

Read full story

Author : Obinna HecheArticle marketing was one of the early forms of search engine marketing that many companies employed to gather links back to their site It is one of the most important aspects of doing business on the Internet, a type of advertising in which businesses write short articles related to their respective industry Article marketing has been used by professionals for nearly as long as mass print has been available

Article marketing gives a boost to your website for two specific reasons It is an effective way to promote your site and generate quality inbound links, which optimizes your website It is the process of distributing keyword focused articles on various submission sites and it remains to be the most effective and cheapest way to drive quality traffic to your website It is also a way by which web owners can draw traffic and presence through the internet

Article Writing

Article writing is becoming more popular with website owners as an effective method of generating traffic and increasing back link They brings free publicity and article writing gives you the opportunity to showcase your talents and expertise Articles are an excellent way to change content, keep readers up to date and draw visitors searching for similar products Article writing and distributing to online article directories should always be in your traffic toolbox Articles are written to target particular keyword niches and distributed to content publishers that cater to those markets

Content

Content articles are an unbeatable way to generate links, boost your search engine rankings, find new prospects and open up a flood of targeted traffic direct to your web site Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long term effect to your web site business Well written content articles released for free distribution have the potential of increasing the authoring business credibility within its market as well as attracting new clients

Search Engine

However, if you have a web site, then search engine marketing is important to you One important aspect of search engine marketing involves using high quality, interesting, informative content articles Search engines love content articles and many people will read and link to articles that are interesting and informative for topics they are interested in Content articles are an essential part of search engine marketing and when done properly they can have a tremendously positive and long term effect to your web site business

Article directories have watched their submissions mushroom by 400% with up to 50% or more of the submitted articles getting deleted on the spot and others not getting any attraction in the search engines or gaining any popularity with readers Cutting corners and using the same articles that others have submitted to the search engines and directories will not get you anywhere These types of articles are the fastest way to the trash can from a reader point of view and ultimately from a search engine point of view

Sales

Do you want more traffic, higher page ranking, increased sales potential and revenue and a stronger online presence If you are an ebusiness owner, you must already know that the only way to improve your sales leads is to bring more quality traffic to your website If article marketing is part of your online marketing arsenal, you could be wasting a whole lot of time and missing out on a whole lot of sales if you are not getting the resource box right If your articles are not converting into site visitors, sales or newsletter subscribers, you are simply donating money to the article directories

Submission

The growing number of article submission sites and directories is a proof that article marketing is the most used internet tool in the online arena today Article marketing or the process of distributing keyword focused articles on various submission sites remain to be the most effective and cheapest way to drive quality traffic to your website Article submission can make a big difference to your online business It is a great tool for website promotion Article submission can create links and drive qualified traffic to a website if done properly It is more then just content and backlinks

Conclusion

Article marketing is an effective way to promote your website and generate quality inbound links, which optimize your website Moreover,it is a great way to increase your name recognition and build links to your site so give it a try Article marketing is undoubtedly one of the easiest and cheapest ways to get the word out about your website and your offerings Its one of the most important aspects of doing business on the Internet Article marketing is one of the most effective and lucrative forms of marketing on the Internet and a dirt cheap way to drive targeted traffic to your web site without the cost of expensive advertising Obinna Heche. Los Angeles - California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..
http://www.homeincomeportal.com/obhmy365

Read full story

Author : Obinna HecheCover letters are written in many variations, depending not only the job to which they address, but also on the applicant and that applicants particular set of skills and background For this reason, no two cover letters are exactly alike aside from difference in wording Each cover letter is as unique as the applicant who writes it

Below are two examples of cover letters They are different from one another to illustrate diversity, which falls in line with their primary purpose, to briefly and colorfully reflect the individuality of the person that each is supposed to represent Neither is an actual cover letter, no real people were used in the making of these, but examples do illustrate how cover letters are generally constructed and appear on the printed page

Example: The Corporate House Wife

Re: Forsters Foods, Inc
1227 West Janson Street
Lawndale, CA 90260

To whom it may concern

As a house wife who has created entire meals for several public and private events, including weddings and community gatherings, I own several of your recipe books, including Creating a Feast on a Shoestring and Professional Recipes for the Home Cook I use them all the time and have both saved money on food deals and received plenty of raving reviews on my preparations

In recent years I have provided a service for community organizations and even began my own private enterprise that has offered both cooking meals and self made recipe books Because of this, I have a familiarity with various types of food, American and cultural I also have been praised for my recipes, and have a working knowledge of how to run a business In light of this, I feel that I would be ideal for the position of recipe writing for Forsters Foods

If you are interested in setting up an interview so we can talk, please feel free to contact me at your convenience I look forward to hearing from you Thank you

Sincerely,

Barbara Hope

Enclosed: resume and three recipe samples

Example: First Time Retail Manager

Re: Donellos Deli Mart, Inc
489 Ridgeway Passage
Jasper, FA 32052

To whom it may concern

I have shopped at Donellos for several years primarily because of the extremely reasonable prices and the fact that the food is always fresh and newly prepared, but I have found the service to be A 1, as those who work there have always greated me with a cheery voice and warm smile I was not surprised to learn about the awards the store has won for its quality foods and innovative creations

My eight years in retail as a clerk and food prep cook has taught me a lot about the business, and I feel right at home in such an atmosphere I have no managerial experience, but I am presently going for my MBA and would like to get my feet wet My passion for foods and my desire to someday own my own business would make me a great choice for the managers position at Donellos

If you would like to set up an appointment so we could meet, I would be happy to do so Please contact me at your earliest opportunity Thank you

Best Regards,

Jeffery Tatum

Enclosed: 1 resume and 1 copy of transcriptsObinna Heche. Los Angeles - California

Delivering the best home based business ideas and
opportunities so you can work at home successfully..
http://www.homeincomeportal.com/obhmy365

Read full story

Author : Earma BrownIs your book introduction designed to seal the sale? Probably not; many open a book to read, see an introduction, yawn, think boring and turn the page Why, because authors, including myself, have treated the introduction as only a ‘why I wrote the book’ page
Most people don’t care as much about ‘why you wrote the book’ as they do about ‘how your book can help them ‘ Here’s a refreshing twist to the old boring book introduction Write your next book introduction as a sales tool Include all the same elements but add benefits that engage your reader

Show your reader what they’ll get if they follow the instructions in the book and just importantly let them know where they’ll end up if they don’t Describe the increased finances, the better health or the healthy relationships
Think about it; people want to know most how your book will help them, teach them and inspire them Continue to hook your potential readers with a sizzling title and back cover Now take the next step to seal the sale with your book introduction Write it as a short note to your readers engaging them with the benefits they will receive To write your book introduction as a sizzling sales tool, it must include the following:

1 Hook Use the same element journalist and professional writers use, the hook Develop your hook from a shocking fact, statistic or relevant quote Even better, solve your audience’s top challenge Answer their top question, “Why should I buy your book?” Make your opening statements short but enticing

2 Connection Seek to connect with your audience in your introduction Describe your audience’s challenge Describe where they are now and why they haven’t succeeded yet Mention why you wrote the book End the paragraph with a general statement about how your book will benefit them (thesis statement)

3 Benefits In the following paragraphs, keep answering the foremost question in your potential readers’ mind, “Why should I buy your book?” Continue to engage them with the overall benefits of increased communication, good fortune, finances or health Sprinkle in some specific benefits For example, an author friend of mine writes in, “‘Article Speedway’ Discover how to write short easy articles fast and put your internet marketing in the fast lane to sales ”

4 Format Every good non-fiction book should display a format to give the audience an idea of what to expect inside The table of contents offer a general format and direction In your book introduction include what features will help your audience in each chapter For example, most chapter formats include a hook, thesis followed by how tos, tips, engagement tools, story then summary

5 Invitation Summarize with 1-2 sentences Include an enthusiastic invitation to read the book For example, one of my favorite authors invites her readers into the text with a warm, “Come journey with me through”

If you don’t use the above principles, you may never enjoy the level of sales your book deserves On the other hand, write a sizzling introduction with the hook, the connection, the benefits, the format, the invitation and fill your readers with expectation of what your book can do for them Get this right and expect them to pull out their card, swipe and purchase your book on the spot Now go ahead sizzle your introduction and sell more books than you could ask, dream or think Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now!
Author of ‘Write Your Best Book
Now’.Click Here

Read full story

Author : Earma BrownHave you given up on writing your book? Don’t give up! Others have taken their dream off the shelf this year You can too! First, let’s get rid of the top two book writer blocks You don’t like to write that much and think you have to hire a ghostwriter You hate research and think you have to do tons of research The good news is you don’t have to hire a ghostwriter or do tons of research

Your readers just want solutions to their questions and challenges If you have the answers, you can be on your way to writing an easy to read, well organized, compelling book Don’t hold back any longer; tap into your natural book writer Your audience will love reading your book full of solutions to their challenges

Here are some tips to help you tap into the natural book writer inside you:

1 List top questions and topics of your audience

For instance, if you want to write a book to help those in your work field, what questions do you hear the most in your daily work? What concerns and topics always come up in your area of expertise? In a book about dieting versus life style eating changes, my dietician friend asked questions like: where are you now in dieting? Why do you go from diet to diet with little success? What are your weight goals? Her topics included 7 solutions through life style eating changes and exercise

2 Write the number one challenge your book will solve

Successful book writers focus on one topic per book Each chapter of information must support this number one challenge Again, my dietician friend’s audience number one challenge was how to lose weight naturally through lifestyle change eating and exercise without pills, surgeries, etc All of her chapters are solutions supporting that one goal

3 Develop a working title

Speak to your audience in this title In a few words let them know how your book will help them “Lose Weight Naturally in 7 Easy Steps” could have been a working title for my dietician friend Even if this working title is not quite the one you end up with It will serve to help keep you inspired and your writing focused Focused writing becomes a compelling book If your writing becomes scattered and unfocused your reader’s attention may scatter as well If you lose their attention, they may never finish your book

4 Group your top questions and topics into categories

Your categories are actually your chapters Give each category/chapter a working title When you start writing the solutions to each chapter, you don’t have to start with chapter one Start with whatever topic you feel passion bubbling at the moment Better yet, start with the easiest to build momentum Load benefits into your chapter titles

5 Write your chapter introduction

The introduction should include a hook and a short statement about why your audience will read the chapter (thesis statement) The hook need only be 1-2 sentences like a powerful quote or 2-3 questions that lead the reader into the content Though short, your thesis statement should include benefits Remember keep answering the question for your reader, “What’s in it for me?”

6 Assign one question per chapter

Focus on one question or challenge in each chapter After asking the question, write the solution with your tips, how-tos, inspiration and stories This will become the bulk of your chapter Don’t forget to use engagement and interest tools like headings, sub-headings, list, pull quotes, side-bars, worksheets to keep your reader engaged and reading A straight page of text may put your reader to sleep When they wake up they may never pick your book up again

7 Write your chapter ending

Your non-fiction chapters should always have a summary Give each chapter an ending of about the same length After the ending, you can include action steps or thought prompters followed by a 1-2 sentence enticer statement leading your reader to the next chapter Make it your mission to get your reader to want to keep reading to the next chapter Include a couple benefits that they can look forward to in the next chapter

If you don’t use the above principles, you may be this time next year still wondering if you can make your book dream a reality My vote says you can do it You know the problems your audience face; now write the solution Your audience will reward you by buying your easy to read, compelling book and telling all their friends about it Go ahead tap into the book writer inside you and make your dream a reality Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now!
Author of ‘Write Your Best Book Now’.Click Here

Read full story