Author : Chris EllingtonFinding an article submission service that fits your needs can be very tedious Researching various companies is hard work but the benefits may be overwhelming On the same note, lack of research can prove detrimental to the success of your marketing program

The Money Factor

The first thing that usually comes to mind when dealing with paid services is the cost It’s very important to remember the old adage “You get what you pay for ” When you choose to rely on the cheapest service you find, you are doomed to dissatisfaction from the beginning The same is often true when prices are outrageous

People tend to obsess over prices but quality must be the main focus Quality gives a good return on investments Return on investment is one of the first rules of investment strategies You wouldn’t hire a typical applicant for an above typical job Article submission is no exception to this rule Don’t go the cheap or free route if you expect higher than typical results

Automated Article Distribution

Many services rely entirely on automation They submit your articles without making sure they meet publisher’s standards If your article is submitted to a site that will only reject it, you are throwing money away and wasting valuable time A company that cares about your success personally reviews your articles to ensure quality Their coaches tell you what to fix so that your articles will not be turned away

Automation may also mean your content is distributed only when it is submitted The best distribution services continue to distribute your archived articles to new publishers that subscribe after your article was initially released

This prevents your articles from being sent out one time and then forgotten Continuous and never ending distribution steadily builds new back links and ensures both deep and wide article exposure

Reports

Knowing where your articles are being submitted is of great importance If the sites hosting your content are not indexed by search engines, you are wasting your money Many fly-by-night services will create dummy sites They submit your articles to these dummy sites and pretend to be doing you a great favor These practices are very dishonest You should be wary of any provider who refuses to give details of your submissions

The article submission company that you choose should offer real time statistics and easy to read reports These statistics should include not only where your article was submitted, but also where it’s actually published These statistics allow you to ensure your articles are being used in locations that drive traffic to your business

Relevancy, Depth and Reach

If your articles are published on niche sites or in e-zines that have nothing to do with your product, there will be no benefits Irrelevant links are a waste of your precious time and effort Make sure that the company you choose targets specific categories If they only submit by broadcast to publishers who seem to specialize in everything maybe it’s time to find a new provider

When making your decision on a distribution service for you business, keep all of these factors in mind Select an affordable, dependable service that distributes wide and deep Keep your content alive and producing backlinks for the long haul with continuous and never ending distribution You owe it to your business and your wallet as well Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world.

Article Marketer Press Release: 200 Millionth Article Distribution

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Author : Uchenna Ani-OkoyeTo all writers and non-writers out there, now is the time to begin digging up those productive writing achievements from the grave With modern day technology comes the popularity of information-based marketing, which is one of the oldest and most impressive techniques in getting targeted prospects to sites and converting them into buyers

This is why article writing, submissions and publications are becoming very common There are already numerous tools that people could use to make the method of distributing their articles more easily

Let us take a look 1st at the common mistakes that some groups make before submitting their articles to writing directories:

1 Are you unclear about the rationale to promote the articles together with the rationale to write them? In article writing, there are three key benefits why you are promoting them; branding, product creation and promotion, which are all parts of your optimization efforts

But there is only one rationale why you pen an article, and that is to show your audience If the article is not appealing on this first and most weighty point, it will fail to achieve the three advertising benefits because no one will be interested in observing it You need to figure out 1st how to get groups to read what is in your writing, and then make them click on your resource box You can attain this by producing useful content

2 Forgetting to maximize the promotional opportunities of article marketing You might recognize already that your articles could help you create further links back to your site But do you know that you may get more visitors and better search engine results from those same articles?

Acknowledge keywords at strategic places Just be sure not to overdo them Some are still employing anchor texts which are a good method But it is important to know that a lot of directories are not able to sustain this

But these things do not put much money in your sac There are other factors that may turn your writing marketing efforts into a chance that may boost your earnings Not just grow the number of visitors to your site

Always start out with a plan and see to it that your article will serve the function that you written it for

3 Publishing content that does not aid your readers
Maybe you have had the thought that all you need is an article with a link back to your website, and you will get visitors, Guess what? Not all article banks and directories are going to receive your content automatically Oftentimes, they have some guidelines and specifications on the articles that they are accepting

You may double the number of sites you submit to by writing articles that the directories want to share with other people All it takes is one publisher with a hundred thousand readers to increase the amount of visitors you can get

In the end, it is all really a case of picking from your side of thing so You could begin getting a little exposure from links back to your site on a very basic level Or get monumental exposure from a little more time making quality articles Uchenna Ani-Okoye is an internet marketing advisor

Sign Up Now and Receive Our FREE Make Money Online E-Course At: Free Affiliate Programs

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Author : Mikko KorhonenAn opt-in list can be quite crucial to any site or internet based company Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket Rarely would you see an e-commerce site, big or small, that is without an opt-in list

An opt-in list allows for a company to market their wares and site via an e-mail With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items

Building a list is crucial, only a small percentage actually subscribes for an opt-in list Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow You can also achieve this by having good content on your site If people like what they see and read on your site, then they surely would want more Newsletters would be a way to attract them back to your site A little teaser or appetizer if you will

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit Not all lists can be used though It would be good to first build a successful list with a huge number of subscribers The more subscribers you have, the more money you can get Here are seven ways to make money using nothing more than your list

1) Place advertisements There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base Your newsletter could be placed with many ads and each one spells money

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about Here other companies will provide links and brief descriptions of what they offer, products and services With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you This P4P or pay for performance

3) Make deals with other companies by asking for a small percentage of sales done through your list With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales The more people who buys from them, the more earnings you get

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter Place descriptions, articles and photos of the product in your newsletter There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer

5) Sell e-books or a compilation of your articles on your list Manuals and how-to articles are in great demand Many people will be willing to shell out money to gain knowledge about a certain topic and subject With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive

6) Create a network out of your list Get people to invite more people to view your site and subscribe to your list The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon Use your list to get more and more people to subscribe to you as well as browse your site Lastly, you can use your list to earn money by making them your partners Your list will be the bloodline of your growth and increase Author is publisher of the site Ez Article Marketing, a site with information and tools for Internet Marketers. Visit site ezarticlemarketing.com and download a free special report on article marketing.

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Author : Bob SommersYour article summary is your first chance to catch the reader’s attention It’s your 10-second commercial to sell your content Here are some of the many reasons you want to write your article summary with care

Shows up with your title
When readers input search terms related to your article topic, your article summary comes up, along with your title, in the search engine results Your summary becomes a quick biography of your article It is here that your reader will make a decision to jump to the next title, or read your article

Required by search engines
Your article summary is a keyword magnet for the search engines Your title and summary are key to landing your article at the top of internet searches

Required by article marketing sites
Any of the article submission sites that you might use for article distribution will require an article summary Your summary helps article publishers and readers alike determine the validity of your article

2 What makes a good article summary?

Create urgency
Descriptive sentences for your summary need to create such curiosity that the reader can’t wait to continue reading Think of your summary as the quick read on the back of a book cover Reveal a bit of the plot, but don’t give away the ending

Extend an invitation
Your article summary will serve as an open invitation to read further, to come into your article, to gather knowledge and to find a benefit

Make it a critic’s review
One way to construct your article summary is to think of it like a book critic Critics can describe the contents of a book in just enough words to either convince you to read it, or to put it back on the shelf Keep your reader hooked with an article summary containing a few well constructed, descriptive sentences

Sales and marketing tool
Your article summary sells your reader on the benefits of your article and your own expertise Your summary will not only sell your content, but your knowledge and ultimately, as your reader gets to the end of your article, your resource box pitch and your website

3 What isn’t an article summary?

It’s not a title
Your article has a title, there’s no need to repeat it in your summary The reader has read your title and it’s leading him into your summary

It’s not a URL or email
Do not include your website URL or your email address Those addresses belong only in your resource box

It’s not long
An article summary that’s two paragraphs and 14 sentences becomes part of your article, not a playful tease to entice your reader

It’s not self-promoting
Your article summary content is no different than your article itself At no time should you self promote you or your business Your article should always provide benefit to the reader Include self-promotion in your resource box at the bottom of your article

4 How do I write an article summary?

Compose keyword sentences
Use the same rules that you apply for article writing Develop short, concise, easy to understand sentences And, be sure to include keywords related to your article topic Using your industry buzzwords and lingo will help your reader know you understand the topic

Keep it brief
Describe your article and hook your reader with just 2 to 4 sentences After all, your article is only a few paragraphs long itself

Make it original
The same rules apply in your article summary as in your article content Make it your own words Original summaries best represent your own original content and will be better accepted by article publishers

Write for the reader
Even though search engines are looking at your summary, write your article summary for your reader Your summary gives insight into reader benefits and reflects your expertise prompting the reader to continue into your article

Add an emotional hook
Your article summary is your marketing and sales tool for your article content The best way to entice your reader is to include an emotional tie Whether you’re solving a problem, easing a painful situation or making your reader happy or their life easier, an emotional tie will keep your viewer reading

A well-written article summary will separate your article from the thousands of articles available to readers and article submission sites Your article summary provides your only “sales pitch” to get your reader to continue down the page to your content Construct your article summary to provide enticing insight into an interesting article and your expertise This is the way to boost your readership and generate traffic to your website Bob Sommers works full time doing Internet Marketing in Hawaii. He and his STL Business Writer friend can show you how to get your website to the top of the search engines quickly.

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Author : Wayne MessickBefore attempting to tell you, based on my experience, how to develop an effective articles marketing strategy - let me try to illustrate why it is important that you do so

Articles in the newspaper, magazines, and professional journals have always been the most effective way of showing our audience that our insights have value

For college professors the expression “publish or perish” meant literally that, if you could not get your work published by a reputable academic publication, it was unlikely that you would be taken sufficiently seriously by your peers - putting a very real ceiling on your career growth

In 1483 Martin Luther used his writing to start a revolution in faith that spread around the world Others before and since have used the power of the written word to promote themselves, their opinions, and their uniqueness in their marketplace

Most of us regular people develop our articles marketing strategy to help us gain customers or clients We want to rise above the noise of our competitors, provide substance not hype, and we want to back up our assertions with facts - all things we can do more effectively through an article writing campaign than in any other way

And because there is no editorial board running the Internet, we do not have to seek the approval of our “betters” in order to get our message published - making relevant and well reasoned articles a small business marketing strategy that can be truly effective

When your articles drive people to your web site you have done the hard part Getting the right traffic to our sites is job #1

Because people search the Internet for solutions and your articles address them compellingly enough for people to click through to your web site - you have won the battle for their attention You must now convert that fleeting attention into action Depending on your product or service and the normal buying process you may have an opt-in page powered by a shopping cart system, simple direct sales offers, or another relevant call to action

Needless to say there is no “single” articles marketing strategy that is most effective for all of us all the time or there would be just one Of course there are some that work better than others - and what will work best for you depends upon your strengths and your objectives

When I began writing articles for online publication I had an objective - something I want people to do after reading them and something I wanted to become more widely recognized for You should do the same

Are you an expert? Well of course you are, even if you feel funny about identifying yourself as an expert In your field you are an expert It is up to you to define what you are an expert at, illustrate your particular uniqueness Practically everyone is an expert at something and if you really don’t consider yourself an expert then you can learn to be one by hiring someone that is actually an expert and modeling them

Did I mention that this is a small business marketing strategy that costs next to nothing, other than your time researching and writing the articles themselves? You can easily set up an autoresponder system powered by a shopping cart program and distribute these articles in the form of an email newsletter

This is not your conventional newsletter that requires you to go to the printer and distribute a three or four page synopsis of what’s going on in your company or community It is an electronic version of that old-fashioned, and in its time, most effective marketing and customer retention tool

In order to set up your 21st century email newsletter, you need a small business marketing strategy that allows you to gather e-mail addresses Let’s say that you start out with one of your customer’s e-mail addresses You send them a copy of your electronic newsletter (Always ask for permission first)

If the newsletter includes some bit of advice that their friends would find interesting, encourage them to send it along to them Research indicates that most people have at least six friends that they contact regularly

Because of the popularity of social networking, some people have dozens of friends that they are in touch with on a regular basis With an effective articles marketing strategy, you can tap into that network and grow your business

One suggestion I always make if you expect to have an effective small business marketing strategy is to precisely identify your specific niche audience What group or groups of people would be especially interested in your products or services? If so, that’s your niche Are there discussion boards, social networks or e-magazines targeting that niche?

There is a web site for practically every hobby or group interest that you can think of If you run a company that made kites, you can find specific groups of people that are kiting enthusiasts All that you need to do is to start writing brief informational articles about kites and then post those articles at a kiting e-magazine A link would be placed in the article that connects to your web site

This type of articles marketing strategy does not even require you to collect e-mail addresses to grow your business It’s all electronic

Learn more about these strategies and start watching your customer base grow Individuals who think strategically, plan comprehensively, and execute flawlessly will certainly outpace those who simply set goals and hope for the best. If you want to be even more successful in the future than you are today, visit
articles marketing strategy to learn how to focus more clearly on what’s important to you, you family, and your business.

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Author : Kevin AndersenIs this the year you are going to be published? Yes, it is You need to get that manuscript into the best possible shape you can before submitting it to an agent Besides writing clearly and with correct grammar, it is important to understand and use “point of view” appropriately

Point of View
Simply stated, the point of view refers to how the person is telling the story If your book is told in the first person singular, your story might say, “I first walked over to the chair in the kitchen and sat down ” If you are writing in the third person, this statement would be written, “He first walked over to the chair in the kitchen and sat down ” You need to make the choice when you begin the manuscript of what voice or point of view you will be using

Changing Point of View in a Novel
It is a wise idea to keep your entire book in one point of view, especially if you are a new author with little experience Changing the point of view in a book, or especially in a chapter, can be confusing to the reader and create an unpleasant reading experience However, there are authors who can effectively change point of view and do it in a way that is clear and effective My recommendation is to use a single point of view in a chapter If in the next chapter, you wish to use a new point of view, make it precisely clear from your text and dialogue

Exercise on Point of View
You can experiment with point of view by writing two or three versions of your work each in a different point of view Think of it this way: How is the story told? Whose viewpoint is being expressed? Write from that person’s mind and experiences Then, in your next version of your chapter, have someone else tell the story There are advantages to each point of view Your creativity and purpose can help craft an interesting novel if you can understand this concept thoroughly and choose the best one for your adventure

Most Commonly Used Points of View
The most commonly used points of view are the first person singular, the third person singular and the omniscient The first person point of view, as stated above, is the I AM point of view If using this one, as a writer you can tell the story as if you are the central character and the story is unfolding from your viewpoint Remember, in this case, you can only know what you see, know, hear and experience You cannot tell us what another person is thinking; you cannot tell us what another person is doing unless you are right there and can see for yourself

The third person point of view is the one that uses HE SHE or IT This is quite common and probably easier to use than the first person

The omniscient is the ALL SEEING and ALL KNOWING point of view When using this point of view, the teller of the story knows everything each person is doing, saying and even thinking This was the universal point of view used in the nineteenth century and is still extremely popular today but it is no longer the only point of view to use

References
There are some good books that give detailed explanations of point of view and techniques for understanding and using them I highly recommend some reading and studying in this area ShellyRosenberg.com is a proofreading, editing and resume writing service.
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