Author : Brad McGovernThe use of keywords is one of the most important aspects of writing killer articles that an author must master You can write the most interesting and informative piece ever written on your topic and destroy it with improper keyword practices The rules for keyword usage are neither difficult to learn nor hard to put into action

“Rules of the Road” for the Cyber Highway

The only thing that remains constant in the universe is that everything constantly changes If you ever doubt that, you need go no further than Google for proof They are the poster child for change

Their ever vigilant quest for the perfect search algorithm keeps the internet marketer and other producers of web content in a constant state of flux Sometimes, I swear, late at night I can hear sinister laughter coming down from Mount Google as they change a variable in line 16 gazillion of search algorithm 666 I better be quiet, I suppose, lest I get struck down by a lightening ban

But seriously, the way that searchers use the Internet changes as they become more sophisticated and knowledgeable surfers The search engines simply cater to the needs of their customers; the end users, to give them the most meaningful mechanism possible to find what they want That is the operative phrase: to find what they want

It’s Not What You Think That Counts

As the inventor, author or programmer of the Blue Fuzzy Widget, you know what it is capable of doing You did, after all, give birth to it and understand its purpose clearly: it razzles, dazzles and whistles while it walks Rumors are even beginning to circulate that it may, in fact, make motherhood obsolete and replace the need for air There’s not anything else like it on earth!

Somehow though, sales just aren’t happening You can’t even get potential buyers into the store to have a look at one of them You’re stumped and can’t figure it out You search “razzle,” “dazzle” and “motherhood obsolete ” There they are; your articles show up in the top five positions on the page So, what’s the problem here?

Odds are good that if you went a step further and checked those keywords out with a good keyword research tool, you would be shocked by what you found The words showing as relevant to your keywords have absolutely nothing in common with Blue Fuzzy Widgets The problem becomes crystal clear to you at that moment

Searcher Intent Is The New Order Of The Day

As the search engines endeavor to provide ever better service to end users, the rules systematically change What worked last year, or even six months ago, probably won’t hit as close to the bull’s eye as it once did The focus of search marketing is moving farther away from what you think is relevant and more to the intent of the searcher’s query

What does that mean to you as a content provider? It means that search engines expect to find what you tell them they will find in the page’s content If the meta tags for a page cite “spot removal tool” and “bathtub ring remover” and all they find is “razzle,” “dazzle” and “whistles while it walks,” in the body of content, it offends them They don’t like being lied to and will not index the page based on the meta tags, but rather what they actually find in the body of the content

People looking for a spot removal tool or bathtub ring remover will not be shown your Blue Fuzzy Widget in search results Now, someone surfing for circus acts may be directed to your results since they are probably looking for something dazzling and razzling that whistles while it walks

The short of the long is this: know your target audience inside and out Know the terminology they use to search for your topic, not what you and other experts in the field might use These terms give you a jumping off point for highly targeted research to define the most relevant keywords

Web searchers come to the table with one intention: to find a solution to some situation that either makes them feel better or hurt less It’s that simple If your solution razzles and dazzles in the process, well, that’s just icing on the cake Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Learn more about the step-by-step process of article marketing here!

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Author : Jinger JarrettBum marketing is a term coined by internet marketing expert Travis Sago This type of marketing is so easy that even a bum can do it

The core of bum marketing is, of course, article writing You select products related to the topic you are interested in and write and submit as many articles as possible to the article directories Your articles become little sales machines that are constantly promoting the affiliate products you have chosen

You may also use bum marketing to promote your own products and services The important thing to remember here is that if you are submitting articles to the article directories, most will not allow you to include your affiliate links either in the body of the article or your resource box You will need to provide some other type of link in order to get your articles approved

To get started, here is what you need to do:

1 Do your keyword research

You want to choose three to five topics that you are interested in Choose general keywords and use those keywords to help you find additional keyword phrases to write your articles, as well as search for affiliate programs to market

2 Choose three to five products to promote

There are thousands, possibly millions of affiliate programs available With bum marketing, you will want to choose an affiliate program that pays you at least $20 per sale

When first getting started, you may want to consider Clickbank as this site offers tons of affiliate products you may sell, and it’s easy to find affiliate products that will pay you this much commission

There are also plenty of other affiliate networks where you may find affiliate programs including Linkshare, Commission Junction and others This will allow you to sell high ticket physical products

3 Set up your website

There are several different websites you may choose to set up as a bum marketer These types of sites are usually more simple than the average website Also, with these types of websites, the purpose really is to spend is little time as possible building websites and more time writing articles

Consider building these types of sites: Blogger or Wordpress blogs, Squidoo lenses, and lead capture pages Remember, a website is optional for this way of making money

4 Submit your articles

Once you’ve completed the steps above, it’s time to start writing articles You want to write as many articles as possible Keep those articles to a reasonable length, usually about 300 - 400 words depending on where you want to submit

Read the guidelines for the top article directories Submit your articles to any article directories that allow affiliate links (These directories will include Affsphere and Go Articles ) Write 30 articles per product Try to write at least 50 articles per month

5 Repeat the process

When you have written and submitted at least 30 articles for each product you are promoting, find five more products to promote Write more articles, submit, and then find more products The more articles you write, the more your income will increase Keep writing articles until you reach the level of income you desire Like these tips? Then find even more ways to make money online for free at my site. Free ebooks and other tools. Discover how to make money from writing articles. Free article marketing ecourse.

Jinger Jarrett is the author of the ‘7 Day Ebusiness,’ available on Amazon.

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Author : Tiva KellyOne of the most important benefits of article marketing is the wide distribution of your SEO articles to key directories and other venues across the Internet When articles are posted to highly targeted sites, your message is delivered to the front steps of readers who want it This is the true magic of a comprehensive, capable distribution service

Targeted distribution ensures your articles get picked up and used in newsletters and e-zines that service your niche Pieces that find their way to the eyes of your target market are what create the magic
How you do it? Start by following the publisher’s guidelines There are other specific ways to maximize article distribution and achieve success as an article marketer, too

SEO Articles With Good Information Are In Constant Demand

It’s only common sense to ensure that articles are filled with good information This is one of the most basic yet most important article marketing skills Publishers seek high quality articles for their sites, newsletters and article directories They want fresh information presented in an interesting way They want SEO articles that focus on a specific niche topic

Publisher’s Dos and Don’ts

Publishers who run top quality article distribution sites for great SEO articles are not looking for the same old content they’ve read over and over already They don’t want spammy heavy sales pitches either Most do not want articles that are filled with self-serving links And they certainly aren’t looking for private label rights articles, inaccurate information, poor writing that is riddled with spelling and grammatical errors They further want nothing to do with fluffy articles that really say nothing at all

You may have a specific topic that you need to write about for your business It may be a good idea to contact your favorite publishers and ask them what they would like to articles about within your topic This is a sure way to endear yourself to publishers The purpose of article marketing is to attract many publishers to achieve wide distribution, not turn them off to your work

The Magic of Article Distribution

There is no better way than writing articles and distributing them to directories to get word out about a website or product Articles generate numerous back links to your site if article submission guidelines are followed and they get published It doesn’t really matter to publishers how many articles you distribute If articles are not tightly focused, informative or are poorly written, most publishers will not pick them up from directories to use on their sites

The goal of article marketing is not in submitting as many articles as you can to article directories Article directories are not end users, but rather venues for end users to come retrieve quality content from They are just the beginning If you can catch the eye of many publishers who frequent the directories, then that is when the magic of article marketing begins in earnest They will place your articles on the right sites in front of targeted readers and take your article marketing success to new levels

Writing articles for article distribution sites is just the first step in the process The ultimate purpose of article submissions is to provide high-quality SEO articles that grab the attention of many publishers They will magically spread the word about your site for you to the targeted customers you need to reach Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Grab our free Step-By-Step Guide to article marketing today.

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Author : Chris EllingtonThe sheer number of informational articles available online is overwhelming So many people consider themselves “experts” on certain subject matter, readers often have a difficult time finding the information they seek That’s where going deep and wide will help you get the best distribution for continuous and never ending distribution; and the most targeted traffic to your website

Get the Most Exposure for Your Articles

What is reach and how does it affect your article distribution? Reach is defined as the virtual area your articles extend to Your reach may extend to thousands of websites, but is that helping get the most out of your articles? How many article directories should you submit your articles to?

Article distribution is a lot like network television Major networks show a wide variety of niche television shows because their target audiences vary so greatly Networks that focus on a primary niche, like sports, don’t receive the same number of viewers but the target audience is more satisfied with the results

The Importance of Depth

Targeted category placement puts your articles in a specific niche area in the article publisher’s website Readers looking for specific information in your niche will dive deeply for the information they require Deep article placement helps guarantee continuous and never ending distribution Readers may have to dig deeper to get to your article, but in the long run, they feel that the specific information was well worth it

An added benefit to deep article placement is positive relevancy Your article is placed in a category that is specifically relevant to its content Link relevancy is one of the most important things search engines look at when they determine your page rank and valid popularity links Publishing your articles deep and wide ensures that your web address circulates continuously

Get the Longest Lasting Exposure for Your Articles

Article directories often accept articles of all shapes and sizes Some have no quality control in place to ensure that your article will even be read by people who need the information it contains What happens if you submit articles to one directory and it goes offline? None of your articles or back links work if your article isn’t online Article distribution services publish your articles to a broad number of trusted article directories

Your best bet is to choose an article distribution service that has a proven track record for success Shop around; find out the best price for distribution and make sure the company has been around for a few years Successful article marketers didn’t find success over night It takes hard work and dedication on your behalf to find the article distributor that works for you

Width, Depth and Never Ending Distribution

Manual article distribution takes hours Many authors stick to the idea of publishing to only a few hundred article directories so they can control the quality of directories where their articles are published

While this will create a few hundred back links, a good article distribution service submits articles to thousands of publishers while maintaining the quality you deserve The cost involved in hiring an article distribution service is minimal when you consider the amount of time and effort it would take to manually publish to thousands of directories

Article distribution services vary almost as widely as article directories themselves Only a few really stand out and take extra measures to ensure your article receives the attention it deserves

Article marketing is the number one way to show your readers that you are an expert in your niche When you’re looking for the best article distribution service for continuous and never ending distribution; go to one that offers deep and wide distribution to quality publishers Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world.

Article Marketer Press Release: 200 Millionth Article Distribution

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Author : Brad McGovernIt’s that time of year again We now sit on the cusp of the spring season when hope springs eternal At least it should concerning your business efforts Spring is the time to reassess where your business is going for the rest of the year It’s the season to take a fresh look at your overall online operation That’s where spring-cleaning comes in concerning your business processes

Your objective in affiliate marketing is to grow your online enterprise consistently This takes consistent effort and it means tossing away old ideas and systems Your goal is to replace these with ones that will build revenue more effectively

You may have started the New Year with certain advertising and promotional ideas They were your business resolutions for the year Now, three months removed from them, it’s time to clear out what’s not working Spring is the season to reevaluate and move ahead with what will work

With that in mind, we’re going to look at five spring cleaning tips for your online business These tips will help you get a clean start concerning business building Then the rest of the year can be proactive maintenance work as applies to your online business

Clean Out Unnecessary Expenses

In these economic times, there’s no reason to spend money if you don’t have to Look at your marketing expenditures Are you paying for top-line advertising but not seeing results? Are your pay-per-click expenditures producing conversions? Is offline promotional spending gaining you sales or new downline members? If you’re spending money but not getting money in return, reconsider your spending

Refresh Your Article Writing

You know that article marketing using a good article distribution service pays dividends However, do you find you’re going through the motions with your article writing? Spring’s a great time to commit to making your writing as vibrant as the season Rethink the topics you will write about, choosing ones that will highlight your expertise

Then consider ways to present this information in a compelling way to your readers Your article writing efforts say much about you as an online entrepreneur They highlight a topic, and you, the businessperson behind the words

Clean Up When It Comes to Forums

With social forum posting all the rage, you may be spending too much time talking There’s no doubt a myriad of social sites within your niche It’s tempting to visit them all, all the time You want to get the word out, in a casual manner about your online business The problem is you will overwhelm yourself doing all this posting This will probably be at the expense of other marketing initiatives Therefore, choose a handful of good social forums and post to these consistently

Clean Out Your Affiliate Marketing Programs

This is akin to the above point When you began marketing online, did you sign up for anything and everything? Do you have a large portfolio of affiliate marketing programs you are now promoting? You’re probably spreading yourself too thin Each program is getting a little bit of your attention None of them is getting enough attention

Spring clean your affiliate program house Toss out those that you have no interest in, and those that pay very low commissions Concentrate your efforts on those that you enjoy and bring the greatest return on investment

Clean Out Those Fears

Okay, we’re getting all psychological and philosophical here, for good reason, though A big part of a fresh approach to your online business is attitude Sure, there are the ups and downs of the economy to consider Yes, you have a lot of competition in your niche In addition, there’s just so much to do as an online marketer Sometimes you wonder if it’s all worth it

It is, if you choose to market products and services you love You also need a plan for doing so On top of all that, you need to have no fear when sales are slow That’s the time to try new marketing initiatives That’s the time to learn more about the customers in your niche It’s also the time to seek advice from a good affiliate mentor Learn from those who can guide you into productive ways of running your business

Clean out any affiliate marketing fears you may have this spring Fear will cause you to freeze, and not prepare for the roller coaster ride that business is Bring in new thought processes and attitudes based on sound business principles from affiliate marketing experts

Consider the above five spring cleaning tips as you work your online business Don’t let the year slip away unproductively There’s still nine months of marketing ahead of you Clear out the old, and bring in new ideas, methods, systems, and processes Make your spring cleaning efforts for your business pay off with greater sales for the rest of the year Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Learn more about the step-by-step process of article marketing here!

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Author : Brad McGovernA haphazard approach to business is an inefficient way to utilize your energy, time, and resources There are hosts of things you need to do on a regular basis to grow your online business Over time, these “things” will bring consistent revenue streams

We’re going to look at five ways to be more efficient as an online marketer Employing these will make your processes and systems run smoother You will accomplish more as an online marketer when you organize yourself

Article Marketing

Efficiency in article marketing is committing to a writing schedule You know article marketing via a good article distribution service is vital to link dissemination However, do you write and engage in article marketing sporadically?

If you want to build a reputation as an authority in your field, consistent writing is important Set up a writing schedule each month Specify exactly how many articles you want to create Then section off time on your calendar for accomplishing just that

Record Keeping, Analytics and More

Yes, it’s the dreaded paperwork, digital or otherwise You will give yourself a better chance at online success if you organize your data properly Considering record keeping, it’s important to know exactly what affiliate programs are bringing in the highest returns Keeping accurate records will ensure you separate the wheat from the chaff so-to-speak

You need to organize data, statistics and reports from different affiliate programs Eventually you will recognize patterns from this record keeping You will see what programs are worth your time You will also see which ones are sapping your resources for no monetary gain on your part You can then make decisions as to which programs to continue working on

With analytics, you want to understand where your web visitors are coming from You want to know what marketing initiatives are bringing in the most traffic You also want to know the unique search terms visitors are using to find you Analytics is your way to learn more about your target market You can then formulate better marketing plans to reach more of that market

It’s also important to organize the data and information you receive from your affiliate parent Good affiliate programs constantly communicate with their members Organization of this information will make your research efforts more efficient Knowing where all this correspondence resides means you can refer to it easily for advice You can also retrieve it to pass on to your downline as required

Out of Control

It’s tempting, as an online businessperson to want to reach for the stars That’s a good thing What’s not good is trying to haul in all the stars at once Trying to grow your business too fast is dangerous You need to make sure you have the necessary energy, time, and money to do so

You need to discipline yourself to engage only in as many initiatives as you can reasonably handle The reason is you will spend time trying to do so much you may end up accomplishing little This is inefficiency, as you’re trying to be super-efficient

Two other things happen when you try to grow too fast One is you become overwhelmed with administrative tasks Second, you do not master one marketing technique sufficiently as you are always running off to do something else Try to take a more reasoned systematic approach to growing your business

Ignorance is Not Bliss

In business in general and online marketing in particular, knowledge is power You will become a more efficient affiliate marketer if you research and study Devote some time to exploring the trends and new ways of doing things in your industry

There is always someone building a better mousetrap that makes running a business easier Stay abreast of what these are to make your business operations more efficient This will allow you more time for doing the marketing that really builds your sales

Let’s Get Technical

One way to promote efficiency in your online business is to utilize programs that promote organization You may deal with multiple online ventures If you are unfamiliar with spreadsheet programs, databases and accounting programs, it may be time to learn

A basic understanding of software that can help you organize your time, data, and information can be a big help If you haven’t already done so, make a point this year of employing a good organizational software program

Building an online business does not require a master’s degree from an Ivy League business school You can garner much success in business by repeatedly employing efficient processes and systems that work Of course, you will fine-tune them as appropriate You can then repeat continually these efficient processes and systems and spur greater growth Then you can repeatedly make those trips to the bank to deposit those affiliate-marketing checks Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Learn more about the step-by-step process of article marketing here!

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